The Business Administration Study Program held 3IN1 activities as a form of empowering knowledge for students of the Business Administration Study Program. This program arranges a theme called "Developing, Managing and Using a Customer-Related Database to Build a Successful Analytical Customer Relationship Management.”
This program will be held on Tuesday, 23 May 2023 at 08.15 WIB to 16.00 WIB. This program brings in great experts like Dr. Syed Hassan Raza as Associate Professor at the Institute of Media and Communication Studies and Yohanes Yuda S.,MM as HRD-Staffing & Training PT. Magnificent Solar Wheel.
The event was opened by Dean of Faculty of Administrative Science namely Andy Fefta Wijaya, Drs. MDA, Ph.D as well Head of Department of Business namely Nur Imamah, Dr. SAB., MAB., Ph.D served as Opening Speeches in the 3IN1 Program implemented by the Business Administration Study Program.
In delivering the material carried out by Dr. Syed Hassan Raza as Associate Professor at the Institute of Media and Communication Studies entitled Developing and managing Customer related database. He said that actually CRM data is very important in the current situation, it is a way to connect with customers and not only for the past and present but also for the future. It's not just about getting data, but how to use it properly for company needs and customer needs.
Yohanes Yuda S.,MM as HRD-Staffing & Training Supervisor of PT. Roda Sakti Surya Megah entitled CRM. On this occasion he explained and explained about Customer Relationship Management or CRM which can be defined as all stages of marketing concept and marketing strategy. CRM has a goal that leads to customer life cycle which starts from know, like, trust, try, buy, buy again, and suggest which becomes a cycle that continues to rotate. The CRM data management process starts from prospecting process (process of finding and assessing potential customers), appointment (process of making an appointment to meet with potential consumers, one of which is to follow up prospect data), presentation (process of exploring needs, explaining products, and methods or explanations of prices), closing (negotiation process and ensuring customers buy), getting referral (process for recommendations to people closest to consumers or potential consumers), and ends with after-sales service process (after-sales management, such as periodic service, free service, spare part promo).
Hopefully the presentation of very interesting material can add insights new knowledge and knowledge to all Business Administration Study Program Students as a form of helping implement their knowledge in the world of work later.
