The Business Administration Study Program held 3IN1 activities as a form of empowering knowledge for students of the Business Administration Study Program. This program arranges a theme called "Developing, Managing and Using a Customer-Related Database to Build a Successful Analytical Customer Relationship Management.”
This program will be held on Tuesday, 23 May 2023 at 08.15 WIB to 16.00 WIB. This program brings in great experts like Dr. Syed Hassan Raza as Associate Professor at the Institute of Media and Communication Studies and Yohanes Yuda S.,MM as HRD-Staffing & Training PT. Magnificent Solar Wheel.
The event was opened by Dean of Faculty of Administrative Science namely Andy Fefta Wijaya, Drs. MDA, Ph.D as well Head of Department of Business namely Nur Imamah, Dr. SAB., MAB., Ph.D served as Opening Speeches in the 3IN1 Program implemented by the Business Administration Study Program.
In delivering the material carried out by Dr. Syed Hassan Raza as Associate Professor at the Institute of Media and Communication Studies entitled Developing and managing Customer related database. He said that actually CRM data is very important in the current situation, it is a way to connect with customers and not only for the past and present but also for the future. It's not just about getting data, but how to use it properly for company needs and customer needs.
Yohanes Yuda S., MM as HRD-Staffing & Training Supervisor PT. The Magnificent Solar Wheel entitled CRM. On this occasion he explained and explained that Customer Relationship Management or CRM can be defined as all stages of the marketing concept and marketing strategy. CRM has a goal that leads to the customer life cycle which starts from the know, like, believe, try, buy, buy again, and suggest stages which become a cycle that continues to rotate. The CRM data management process starts from the prospecting process (the process of finding and assessing potential customers), appointments (the process of making an appointment with potential customers, one of which is to follow up data prospects), presentation (the process of exploring needs, explaining products, and methods or price explanations). ), closing (the process of negotiating and ensuring the customer buys), getting reveral (the process of making recommendations to people closest to consumers or potential customers), and ending with the service after sales process (management of after sales, such as periodic service, free service, spare part promos).
Hopefully the presentation of very interesting material can add insights new knowledge and knowledge to all Business Administration Study Program Students as a form of helping implement their knowledge in the world of work later.
