Community Service Activities by the Faculty of Administrative Sciences, Brawijaya University have had a significant impact on Babadan Village, Ngajum District, Malang Regency. After successfully developing a demonstration coffee plantation and building a foundation for sustainable coffee farming, the team's latest initiative is to design a tourist area that combines the beauty of coffee plantations with the highlands of the Kawi mountains.
Babadan Village, which has become a growing tourist destination in recent years, is now poised to gain wider recognition through a strategic approach on social media. This approach aims to attract more visitors and highlight the unique charm of this combination of coffee and mountains.
The main component of this initiative is outreach and training that focuses on the use of social media to promote the tourist attraction of Babadan Village. There are seven strategies and ideas to increase this location's online presence.
First, interesting content is very important in attracting audience interest. Through visual storytelling, charming photos and videos can share the beauty of coffee plantations and stunning mountain views. Using high-quality images to highlight different seasons, times of day, and events in the area will make the content more engaging. Additionally, it provides behind the scenes footage about the coffee farming process, from planting to harvest, can give potential visitors an in-depth look at the uniqueness of Babadan coffee.
Second, utilize influencers and bloggers can be an effective strategy to reach a wider audience. Collaboration with travel bloggers and social media influencers will provide authentic reviews and experiences that can significantly increase the visibility of Babadan Village.
Third, holding online events and campaigns is another way to engage the audience. Organizing virtual tours and live sessions where viewers can interact with guides and locals, ask questions, and gain real-time insight into the area, can be an attraction in itself. Launching social media campaigns and contests that encourage visitors to share their experiences and photos using custom hashtags will also expand the reach of promotions.
Fourth, engaging local and international audiences through content created in Indonesian and English, it will cover both local and international tourists. Highlighting unique aspects that will appeal to various demographics and utilizing targeted advertising to reach potential visitors based on their interests and travel preferences is an important step in this strategy.
Fifth, showcase the visitor experience is an effective way to build a community and create authentic testimonials. Encouraging visitors to share their experiences on social media platforms and featuring user-generated content on official pages will help build trust and traction.
Sixth, provide useful information such as travel tips, accommodation options, and local dining recommendations through comprehensive guides and itineraries that are accessible to potential visitors are essential. This will help them plan their visit better.
Lastly, interactive features such as polls, quizzes and question and answer sessions can engage followers and create a sense of community. Through this interaction, the online community can get to know and be more interested in the Babadan Village tourist destination.
By adopting these strategies, the Faculty of Administrative Sciences hopes to raise the profile of Babadan Village, attract more tourists, and support sustainable development. The integration of coffee tourism with the natural beauty of the Kawi mountains offers a unique experience which, if communicated effectively via social media, could make Babadan Village a must-visit destination.
Brawijaya University: Serving the Nation
With the spirit of service, Brawijaya University through various community service programs continues to strive to make a real contribution to the development and welfare of society. The activity of developing a marketing model via social media for tourist locations in Babadan Village to make it an attractive tourist destination is not only aimed at improving the local economy, but also introducing the beauty and natural wealth of the area to tourists through effective and innovative marketing strategies.
Service Team, Faculty of Administrative Sciences, Brawijaya University
