The name of the Faculty of Administrative Sciences, Universitas Brawijaya (FIA UB) resonates on the national stage. This time through the achievements achieved by Taufiq Aldyansha after he was awarded as the 3rd place winner in the National Essay Competition in Bogor, West Java (13/9). In the competition organized by the Bogor Agricultural Institute (IPB), Taufiq's essay entitled "Indonesian Culture Hypnotizes the ASEAN Community" managed to captivate the jury consisting of lecturers and practitioners in the fields of economics and management.
In his essay, Taufiq, who is listed as a student with an interest in International Business, raises the theme of strengthening the promotion of Indonesian culture to the ASEAN community. According to him, Indonesian culture is very rich and diverse so that it can be a big capital for the Indonesian nation in facing global competition through the ASEAN Economic Community (AEC). Taufiq's idea is simple, that is, to introduce Indonesian culture to the ASEAN community, it is necessary to hold a kind of cultural exhibition or exhibition placed at international airports in Indonesia. In collaboration between the Ministry of Education and Culture, the Ministry of Tourism, PT. Angkasa Pura, Garuda Indonesia, and local governments, there are at least three types of exhibitions of Indonesian cultural wealth that can be presented in the waiting rooms of these airports, namely Indonesian Tourism Destinations, Indonesian Local Cuisine, and Indonesian Cultural Festivals. Thus, it is hoped that the ASEAN community will be interested in tasting Indonesian culture by visiting locations that have become points of Indonesian tourism.
Contributor: Taufiq Aldyansha
News Article: Aulia Luqman Aziz
Photo: Taufiq Aldyansha for PSIK
