SWASTA PRIAMBADA
S.Sos, MAB, Ph.D
S1: Universitas Brawijaya
S2: Universitas Brawijaya
PhD: Swinburne University of Technology, Melbourne, Australia
Information Systems
Marketing Strategy
Business Analysis
E-Business
Entrepreneurship
Creativity and Innovation
Tax Laboratory
Environmental Management
Marketing Management
Public Information System Management
Nutrition Entrepreneurship
Business Operations
Introduction to Business Administration
Business Modeling
Indonesian Business Practices
Management information System
Telecommunication Information Systems
Marketing strategy
2002 | : | The Influence of Quality of Service to Customers Satisfaction in Kodak Max Photography Store, Malang, Indonesia |
2005 | : | The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia |
2007 | : | The Influence of Entrepreneur Characteristics to Successful Small Enterprises (a Study on Housewives at Purwosari Pasuruan Residence that Owned Small Enterprise) |
2013 | : | The Integrated Marketing Communication in Small Medium Enterprises in Malang City Indonesia |
2013 | : | The Web-based Marketing in Small Medium Enterprises in Malang City Indonesia |
2014 | : | The Improvement of Website in Cooperative Enterprises of University of Brawijaya (KPRI-UB) |
2015 | : | The Influence of Social Media Adoption in Small Medium Enterprises in Malang City Indonesia |
2015 | : | ICT Adoption in Cooperative Enterprises of University of Brawijaya (KPRI-UB) |
2015-2016 | : | Development of Prototype of Customer Relationship Management in Cooperative Enterprises of University of Brawijaya (KPRI-UB)
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Speaker Experience in Scientific Events/Public Service |
Updated web template format for Faculty of Administrative Science University of Brawijaya. Presented in: The Socialization of Standardized Official Website Template in Faculty of Administrative Science, University of Brawijaya. Malang, August 1, 2013. |
Development of Website in Faculty of Administrative Science, University of Brawijaya. Presented in: The Training of Publication in Website, Faculty of Administrative Science University of Brawijaya. Malang, December 9, 2013. |
Development of Blog and Posting of Article and Picture in Blog. Presented in: Community Service: Implementation of Integrated Marketing Mix to Small Medium Enterprises in Malang City, February 12, 2014 |
Photography Technique for Product Promotion and Development of Company Profile for Publication. Presented in Community Service: The Implementation of Online Marketing to Improve Sales Volume in Cooperative Enterprises Employee in Malang City Malang, April 10, 2015. |
Implementation of Web- and Social Media-based Customer Service and Complaint Handling. Presented in Community Service: Implementation of Web- and Social Media based Consultation Clinic to Improve Customer Relations in Cooperative Enterprises in Malang City. Malang July 20, 2016. Participation in the Practice Events
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Journals Priambada Private, 2008. The Influence of Entrepreneur Characteristics to Successful Small Enterprises (a Study on Housewives in Purwosari Pasuruan Residence that Owned Small Enterprise). Journal of Humanities, Kopertis VII, Indonesia. Pp. 31-37. |
Priambada Private, 2012. The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia (Influence Kquality Jhope for Ksatisfaction Puse Jhope Khealth in Hospital UNISMA Poor). Presented in: Business Administration and Management Research Trends Seminar. Pp. 32-39. |
Priambada Private, 2015. Factors Associated with Customer Loyalty in Small and Medium Enterprises (SME) in Malang City Indonesia. Presented in: The First UMM International Conference on Pure and Applied Research, Malang, 21-22 August 2015. pp. 35. |
Priambada Private, 2015. The Benefits of Social Media in Small Medium Enterprises (Benefits of Using Social Media in Small and Medium Enterprises (SMEs)). Presented in: National Seminar on Indonesian Information Systems (SESINDO 2015), Surabaya, 2-3 November 2015, Pp 41-46. |
Priambada Private, Imam Suyadi, Edy Yulianto, Heru Susilo. 2016. ICT Adoption in KPRI UB Malang: Benefits, Challenges and Opportunities. Presented in: The Second International Seminar for Sustainable Infrastructure, Surabaya, August 2, 2016. Pp. 541-542. |
Priambada Private, Imam Suyadi, Heru Susilo, Edy Yulianto, 2016. The Importance of Customer Relationship Management (CRM) to Improve Customer Loyalty in Cooperative Enterprises (Case Study in KPRI-UB). Presented in: National Seminar on Indonesian Information Systems, Surabaya, 1 November 2016. |
Priambada Private. Integrated Marketing Communication and Customer Loyalty of Small and Medium Enterprises (SME) in Malang City, Indonesia. Presented in: International Conference on Socio-Political Entrepreneurship, Malang February 14-15th 2017. |
Priambada Private, Imam Suyadi, Heru SUsilo, Edi Yulianto. Factors Associated with Customer Satisfaction, Retention, and Loyalty in Cooperative Enterprise KPRI-UB. Presented in: The Third International Seminar for Sustainable Infrastructure, Surabaya, August 3, 2017 |
Private Priambada, Axel Korthaus, Rohan Mark Bennett & Paul Scifleet, P 2020, 'Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia's Creative Industry Sector', paper presented to Australasian Conference on Information Systems 2020, Wellington, New Zealand. book
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Mass Media
- Article title: "Risk and safety management" (kompas.id, 8/02/22). Risk management and safety management. https://www.kompas.id/baca/artikel-opini/2022/02/07/manajemen-risiko-dan-keselamatan.
- SINDO Newspaper; article title "Digitalization Efforts to Trigger the Competitiveness of MSMEs" (Koran Sindo 18/11/2021, Pg.4)
- UB lecturer's blog. Regarding the role of digital technology in disseminating knowledge or information at the Neighborhood Unit (RT) and/or Community Association (RW) level. http://swastapriambada.lecture.ub.ac.id/2021/12/peran-digital-teknologi-terjangkau-di-rt-rw/
- Indonesia Government application www. report.go.id/Swasta Priambada to provide input, suggestions, support and also ask questions
Presentations in scientific meetings
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation (DBT) in the Creative Industry Sector (CIS) in Malang, Indonesia. Poster Presentations at Swinburne Research Conference (23 July 2019)
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 38th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 30 November 2019 (Oral Presentation).
- Priambada Private. “Digital Business Transformation in Creative Industry Sector.” Three Minutes Thesis 2020 Competition, Swinburne University of Technology, 27 August 2020 (Oral Presentation).
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 37th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 12 November 2020 (Oral Presentation)
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in a Developing Country: A Case of the Indonesian Creative Industry Sector (CIS). Presented in Swinburne FBL Doctoral Consortium, Swinburne University of Technology, 27 November 2020. (Oral Presentation)
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia's Creative Industry Sector. Presented in Australasian Conference on Information Systems (ACIS) 2020, 1-4 December 2020 (Conference paper and poster presentation).
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 40th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 5 September 2021 (Oral Presentation).
- Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Creative Industries, Developing Countries and the Challenge of Digital Business Transformation: Lessons from Indonesia. The abstract was submitted to ACERE 2022 (8 to 11 February 2022).
- Application links for publications:
https://www.researchgate.net/profile/Swasta-Priambada
https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=swasta+priambada&btnG=
https://www.sinta.ristekbrin.go.id/authors/detail?id=5984926&view=overview