SWASTA PRIAMBADA

Position: Assistant Professor
Categories: Lecturer in the Department of Business Administration, Lecturer in Business Administration Study Program

S.Sos, MAB, Ph.D

S1: Universitas Brawijaya

S2: Universitas Brawijaya

PhD: Swinburne University of Technology, Melbourne, Australia

Information Systems

Marketing Strategy

 

 

Business Analysis

E-Business

Entrepreneurship

Creativity and Innovation

Tax Laboratory

Environmental Management

Marketing Management

Public Information System Management

Nutrition Entrepreneurship

Business Operations

Introduction to Business Administration

Business Modeling

Indonesian Business Practices

Management information System

Telecommunication Information Systems

Marketing strategy

2002

:

The Influence of Quality of Service to Customers Satisfaction in Kodak Max Photography Store, Malang, Indonesia

2005

:

The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia

2007

:

The Influence of Entrepreneur Characteristics to Successful Small Enterprises (a Study on Housewives at Purwosari Pasuruan Residence that Owned Small Enterprise)

2013

:

The Integrated Marketing Communication in Small Medium Enterprises in Malang City Indonesia

2013

:

The Web-based Marketing in Small Medium Enterprises in Malang City Indonesia

2014

:

The Improvement of Website in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

2015

:

The Influence of Social Media Adoption in Small Medium Enterprises in Malang City Indonesia

2015

:

ICT Adoption in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

2015-2016

:

Development of Prototype of Customer Relationship Management in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

 

Speaker Experience in Scientific Events/Public Service

Updated web template format for Faculty of Administrative Science University of Brawijaya. Presented in: The Socialization of Standardized Official Website Template in Faculty of Administrative Science, University of Brawijaya. Malang, August 1, 2013.

Development of Website in Faculty of Administrative Science, University of Brawijaya. Presented in: The Training of Publication in Website, Faculty of Administrative Science University of Brawijaya. Malang, December 9, 2013.

Development of Blog and Posting of Article and Picture in Blog. Presented in: Community Service: Implementation of Integrated Marketing Mix to Small Medium Enterprises in Malang City, February 12, 2014

Photography Technique for Product Promotion and Development of Company Profile for Publication. Presented in Community Service: The Implementation of Online Marketing to Improve Sales Volume in Cooperative Enterprises Employee in Malang City Malang, April 10, 2015.

Implementation of Web- and Social Media-based Customer Service and Complaint Handling. Presented in Community Service: Implementation of Web- and Social Media based Consultation Clinic to Improve Customer Relations in Cooperative Enterprises in Malang City. Malang July 20, 2016.

Participation in the Practice Events

  • “Dynamic Capabilities to undergo Digital Business Transformation” (Dynamic Capability to carry out Digital Business Transformation". Presented in the event "Resurrection of Malang City" (Rise with Malang City), a collaboration meeting organized by Malang Digital Services Community (MALDIS) and local government of Malang City, Indonesia, 12 November 2020. https://youtu.be/CAyPOtmfWCE
  • Online Discussion Forum "Development Creative Industry and Malang Digital Reunion", Organized by Malang Agency of Regional Planning and Development (BAPPEDA Malang City), 8 October 2020.
  • Online Focus Group Discussion 'STASION Conference' to develop roadmap plan for the development of the creative industry sector in Malang, Indonesia. It was organized by Startup Singo Edan (STASION) Conference, 19 November 2020.

Journals

Priambada Private, 2008. The Influence of Entrepreneur Characteristics to Successful Small Enterprises (a Study on Housewives in Purwosari Pasuruan Residence that Owned Small Enterprise). Journal of Humanities, Kopertis VII, Indonesia. Pp. 31-37.

Priambada Private, 2012. The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia (Influence Kquality Jhope for Ksatisfaction Puse Jhope  Khealth in Hospital UNISMA Poor). Presented in: Business Administration and Management Research Trends Seminar. Pp. 32-39.

Priambada Private, 2015. Factors Associated with Customer Loyalty in Small and Medium Enterprises (SME) in Malang City Indonesia. Presented in: The First UMM International Conference on Pure and Applied Research, Malang, 21-22 August 2015. pp. 35.

Priambada Private, 2015. The Benefits of Social Media in Small Medium Enterprises (Benefits of Using Social Media in Small and Medium Enterprises (SMEs)). Presented in: National Seminar on Indonesian Information Systems (SESINDO 2015), Surabaya, 2-3 November 2015, Pp 41-46.

Priambada Private, Imam Suyadi, Edy Yulianto, Heru Susilo. 2016. ICT Adoption in KPRI UB Malang: Benefits, Challenges and Opportunities. Presented in: The Second International Seminar for Sustainable Infrastructure, Surabaya, August 2, 2016. Pp. 541-542.

Priambada Private, Imam Suyadi, Heru Susilo, Edy Yulianto, 2016. The Importance of Customer Relationship Management (CRM) to Improve Customer Loyalty in Cooperative Enterprises (Case Study in KPRI-UB). Presented in: National Seminar on Indonesian Information Systems, Surabaya, 1 November 2016.

Priambada Private. Integrated Marketing Communication and Customer Loyalty of Small and Medium Enterprises (SME) in Malang City, Indonesia. Presented in: International Conference on Socio-Political Entrepreneurship, Malang February 14-15th 2017.

Priambada Private, Imam Suyadi, Heru SUsilo, Edi Yulianto. Factors Associated with Customer Satisfaction, Retention, and Loyalty in Cooperative Enterprise KPRI-UB. Presented in: The Third International Seminar for Sustainable Infrastructure, Surabaya, August 3, 2017

Private Priambada, Axel Korthaus, Rohan Mark Bennett & Paul Scifleet, P 2020, 'Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia's Creative Industry Sector', paper presented to Australasian Conference on Information Systems 2020, Wellington, New Zealand.

book

  • Digital Learning Culture In Dynamic Capabilities And Financial Aspect As Means For Creative Industry SMEs Towards Digital Business. DOI:10.11594/futscipress24. In book: Fostering Sustainable Entrepreneurship In Emerging Market: An Interdisciplinary Perspective (pp.217-228). Book Chapters. November 2023.Publication with Inggang Perwangsa Nuralam et.al.
  • Community service book with nutrition and health experts from the Department of Nutrition, FIKES UB: Widya Rahmawati, Mustika Dewi, Ilmia Fahmi, Intan Yusuf Habibie with the title "Integrated Nutrition Education for Pregnant Women". Chapter 9: Excellent Service in Health Services and Chapter 10: Potential of Digitalization for Nutrition and Health Education. Year 2023. ISBN: 978-623-130-671-5. Publisher: Mazda Media, Bojonegoro-Malang, East Java.
  • Introduction to Business Administration 2012, M Djudi Mukzam and Private Priambada. Malang: Brawijaya University FIA. Copyright © 2020 National Library of the Republic of Indonesia (http://inlislite.perpusnas.go.id).

Mass Media

  1. Article title: "Risk and safety management" (kompas.id, 8/02/22). Risk management and safety management.  https://www.kompas.id/baca/artikel-opini/2022/02/07/manajemen-risiko-dan-keselamatan.
  2. SINDO Newspaper; article title "Digitalization Efforts to Trigger the Competitiveness of MSMEs" (Koran Sindo 18/11/2021, Pg.4)
  3. UB lecturer's blog. Regarding the role of digital technology in disseminating knowledge or information at the Neighborhood Unit (RT) and/or Community Association (RW) level. http://swastapriambada.lecture.ub.ac.id/2021/12/peran-digital-teknologi-terjangkau-di-rt-rw/
  4. Indonesia Government application www. report.go.id/Swasta Priambada to provide input, suggestions, support and also ask questions

Presentations in scientific meetings

  1. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation (DBT) in the Creative Industry Sector (CIS) in Malang, Indonesia. Poster Presentations at Swinburne Research Conference (23 July 2019)
  2. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 38th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 30 November 2019 (Oral Presentation).
  3. Priambada Private. “Digital Business Transformation in Creative Industry Sector.” Three Minutes Thesis 2020 Competition, Swinburne University of Technology, 27 August 2020 (Oral Presentation).
  4. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 37th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 12 November 2020 (Oral Presentation)
  5. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in a Developing Country: A Case of the Indonesian Creative Industry Sector (CIS). Presented in Swinburne FBL Doctoral Consortium, Swinburne University of Technology, 27 November 2020. (Oral Presentation)
  6. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia's Creative Industry Sector. Presented in Australasian Conference on Information Systems (ACIS) 2020, 1-4 December 2020 (Conference paper and poster presentation).
  7. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 40th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 5 September 2021 (Oral Presentation).
  8. Priambada Private, Axel Korthaus, Rohan Bennett, Paul Scifleet. Creative Industries, Developing Countries and the Challenge of Digital Business Transformation: Lessons from Indonesia. The abstract was submitted to ACERE 2022 (8 to 11 February 2022).
  9. Application links for publications:

https://www.researchgate.net/profile/Swasta-Priambada

https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=swasta+priambada&btnG=

https://www.sinta.ristekbrin.go.id/authors/detail?id=5984926&view=overview

 

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