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SWASTA PRIAMBADA

Posisi: Assistant Professor
Kategori: Dosen Departemen Administrasi Bisnis, Dosen Prodi Administrasi Bisnis

S.Sos, MAB, Ph.D

S1: Universitas Brawijaya

S2: Universitas Brawijaya

S3: Swinburne University of Technology, Melbourne, Australia

Information Systems

Marketing Strategy

 

 

Analisis Bisnis

E-Bisnis

Kewirausahaan

Kreativitas dan Inovasi

Laboratorium Perpajakan

Manajemen Lingkungan

Manajemen Pemasaran

Manajemen Sistem Informasi Publik

Nutrition Entrepreneurship

Operasi Bisnis

Pengantar Administrasi Bisnis

Permodelan Bisnis

Praktik Bisnis Indonesia

Sistem Informasi Manajemen

Sistem Informasi Telekomunikasi

Strategi Pemasaran

2002

:

The Influence of Quality of Service to Customers Satisfaction in Kodak Max Photography Store, Malang, Indonesia

2005

:

The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia

2007

:

The Influence of Enterpreneur Characteristics to Succesful Small Enterprises (a Study on Housewives on Purwosari Pasuruan Residence that Owned Small Enterprise)

2013

:

The Integrated Marketing Communication in Small Medium Enterprises in Malang City Indonesia

2013

:

The Web-based Marketing in Small Medium Enterprises in Malang City Indonesia

2014

:

The Improvement of Website in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

2015

:

The Influence of Social Media Adoption in Small Medium Enterprises in Malang City Indonesia

2015

:

ICT Adoption in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

2015-2016

:

Development of Prototype of Customer Relationship Management in Cooperative Enterprises of University of Brawijaya (KPRI-UB)

 

Speaker Experience in Scientific Events/Public Service

Updated format web template for Faculty of Administrative Science University of Brawijaya. Presented in: The Socialization of Standarized Official Website Template in Faculty of Administrative Science, University of Brawijaya. Malang, August 1, 2013.

Development of Website in Faculty of Administration Science University of Brawijaya. Presented in: The Training of Publication in Website, Faculty of Administration Science University of Brawijaya. Malang, December 9, 2013.

Development of Blog and Posting of Article and Picture in Blog. Presented in: Community Service: Implementation of Integrated Marketing Mix to Small Medium Enterprises in Malang City, February 12, 2014

Photography Technique for Product Promotion and Development of Company Profil for Publication. Presented in Community Service: The Implementation of Online Marketing for Improve Sales Volume in Cooperative Enterprises Employee in Malang City Malang, April 10, 2015.

Implementation of Web- and Social Media-based Customer Service and Complain Handling. Presented in Community Service: Implementation of Web- and Social Media based Consultation Clinic to Improve Customer Relation in Cooperative Enterprises in Malang City. Malang July 20, 2016.

Participation in the Practice Events

  • “Dynamic Capabilities to undergo Digital Business Transformation” (Kemampuan Dinamis untuk menjalankan Transformasi Bisnis Digital”. Presented in the event “Resurrection of Malang City” (Bangkit bersama Kota Malang), a collaboration meeting organised by Malang Digital Services Community (MALDIS) and local government of Malang City, Indonesia, 12 November 2020. https://youtu.be/CAyPOtmfWCE
  • Online Discussion Forum “Development Creative Industry and Malang Digital Reunion”, Organised by Malang Agency of Regional Planning and Development (BAPPEDA Kota Malang), 8 October 2020.
  • Online Focus Group Discussion ‘STASION Conference’ to develop roadmap plan for the development of the creative industry sector in Malang, Indonesia. It was organised by Startup Singo Edan (STASION) Conference, 19 November 2020.

Journal

Swasta Priambada, 2008. The Influence of Enterpreneur Characteristics to Succesful Small Enterprises (a Study on Housewives in Purwosari Pasuruan Residence that Owned Small Enterprise). Journal Humaniora, Kopertis VII, Indonesia. Pp. 31-37.

Swasta Priambada, 2012. The Influence of Quality of Service to Customers Satisfaction of UNISMA Hospital, Malang Indonesia (Pengaruh Kualitas Jasa terhadap Kepuasan Pengguna Jasa  Kesehatan di Rumah Sakit UNISMA Malang). Presented in: Seminar Trend Penelitian Administrasi Bisnis dan Manajemen. Pp. 32-39.

Swasta Priambada, 2015. Factors Associated with Customer Loyalty in Small and Medium Enterprises (SME)  in Malang City Indonesia. Presented in: The First UMM International Conference on Pure and Applied Research, Malang, 21-22 Agustus 2015. pp. 35.

Swasta Priambada, 2015. The Benefit of Social Media in Small Medium Enterprises (Manfaat Penggunaan Media Sosial pada Usaha Kecil Menengah (UKM)). Presented in: Seminar Nasional Sistem Informasi Indonesia (SESINDO 2015), Surabaya, 2-3 November 2015, Pp 41-46.

Swasta Priambada, Imam Suyadi, Edy Yulianto, Heru Susilo. 2016. ICT Adoption in KPRI UB Malang: Benefits, Challenges and Opportunities. Presented in: The Second International Seminar for Sustainable Infastructure, Surabaya, August 2, 2016. Pp. 541-542.

Swasta Priambada, Imam Suyadi, Heru Susilo, Edy Yulianto, 2016. The Importance of Customer Relationship Management (CRM) to Improve Customer Loyality in Cooperative Enterprises (Case Study in KPRI-UB). Presented in: Seminar Nasional Sistem Informasi Indonesia, Surabaya, 1 November 2016.

Swasta Priambada. Integrated Marketing Communication and Costumer Loyalty of Small and Medium Enterprises (SME) in Malang City, Indonesia. Presented in: International Conference on Socio-Political Entrepreneurship, Malang February 14-15th 2017.

Swasta Priambada, Imam Suyadi, Heru SUsilo, Edi Yulianto. Factors Associated with Customer  Satisfaction, Retention, and Loyalty in Cooperative Enterprise KPRI-UB. Presented in: The Third International Seminar for Sustainable Infastructure, Surabaya, August 3, 2017

Swasta Priambada, Axel Korthaus, Rohan Mark Bennett & Paul  Scifleet, P 2020, ‘Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia’s Creative Industry Sector’, paper presented to Australasian Conference on Information Systems 2020, Wellington, New Zealand.

Book

  • Digital Learning Culture In Dynamic Capabilities And Financial Aspect As Means For Creative Industry SMEs Towards Digital Business. DOI:10.11594/futscipress24. In book: Fostering Sustainable Entrepreneurship In Emerging Market: An Interdisciplinary Perspective (pp.217-228). Book Chapter. November 2023.Publication with Inggang Perwangsa Nuralam et.al.
  • Buku pengabdian masyarakat bersama ahli gizi dan kesehatan Departemen Gizi, FIKES UB : Widya Rahmawati, Mustika Dewi, Ilmia Fahmi, Intan Yusuf Habibie dengan judul “ Edukasi Gizi Terintegrasi Untuk Ibu Hamil”. Chapter 9: Pelayanan Prima dalam Pelayanan Kesehatan dan Chapter 10: Potensi Digitalisasi untuk Edukasi Gizi dan Kesehatan. Tahun 2023.ISBN:978-623-130-671-5. Penerbit: Mazda Media, Bojonegoro-Malang, Jawa Timur.
  • Pengantar Administrasi Bisnis 2012, M Djudi Mukzam dan Swasta Priambada. Malang: Universitas Brawijaya FIA. Hak Cipta © 2020 Perpustakaan Nasional Republik Indonesia (http://inlislite.perpusnas.go.id).

Mass Media

  1. Judul artikel : “Manajemen risiko dan keselamatan” (kompas.id, 8/02/22). Risk management and safety management.  https://www.kompas.id/baca/artikel-opini/2022/02/07/manajemen-risiko-dan-keselamatan.
  2. Koran SINDO; judul artikel “Upaya Digitalisasi demi Memicu Daya Saing UMKM”(Koran Sindo 18/11/2021, Pg.4)
  3. Blog dosen UB. Tentang peran teknologi digital dalam rangka menyebarkan pengetahuan atau infromasi di tingkat Rukun Tetangga (RT) dan/atau Rukun Warga (RW). http://swastapriambada.lecture.ub.ac.id/2021/12/peran-digital-teknologi-terjangkau-di-rt-rw/
  4. Indonesia Government application www. lapor.go.id/Swasta Priambada to provide input, suggestions, support and also ask questions

Presentation in scientific meetings

  1. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation (DBT) in the Creative Industry Sector (CIS) in Malang, Indonesia. Poster Presentation at Swinburne Research Conference (23 July 2019)
  2. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 38th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 30 November 2019 (Oral Presentation).
  3. Swasta Priambada. “Digital Business Transformation in Creative Industry Sector.” Three Minutes Thesis 2020 Competition, Swinburne University of Technology, 27 August 2020 (Oral Presentation).
  4. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 37th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 12 November 2020 (Oral Presentation)
  5. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in a Developing Country: A Case of the Indonesian Creative Industry Sector (CIS). Presented in Swinburne FBL Doctoral Consortium, Swinburne University of Technology, 27 November 2020. (Oral Presentation)
  6. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Exploring Dynamic Capabilities, Digital Business Transformation and Indonesia’s Creative Industry Sector. Presented in Australasian Conference on Information Systems (ACIS) 2020, 1-4 December 2020 (Conference paper and poster presentation).
  7. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Digital Business Transformation in the Indonesian Creative Industry Sector. Presented in the 40th Indonesia Forum Postgraduate Students Symposium, The University of Melbourne, 5 September 2021 (Oral Presentation).
  8. Swasta Priambada, Axel Korthaus, Rohan Bennett, Paul Scifleet. Creative Industries, Developing Countries and the Challenge of Digital Business Transformation: Lessons from Indonesia. The abstract was submitted to ACERE 2022 (8 to 11 February 2022).
  9. Application links for publications:

https://www.researchgate.net/profile/Swasta-Priambada

https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=swasta+priambada&btnG=

https://www.sinta.ristekbrin.go.id/authors/detail?id=5984926&view=overview