Faculty of Administrative Science Universitas Brawijaya
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Day: May 19, 2015

Hermawan Kartajaya: Make Consumers WOW Your Products So They Are Loyal

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Local businesses must be able to compete competitively with businesses from Southeast Asia ahead of the entry into force of the ASEAN Economic Community (AEC) at the end of 2015. At the very least, they must master the WOW concept initiated by an international marketing expert from Indonesia, Hermawan Kartajaya. This presentation of the WOW concept was delivered by Hermawan Kartajaya in a Public Lecture at FIA UB... Baca Selengkapnya

Developing an International Insight, Public Administration Department Holds International Student Internship in Malaysia

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With the implementation of the ASEAN Economic Community (AEC) in 2015, students' insight as agents of change in the future should not only be limited to the national scope but also internationally, at least in the ASEAN region. This is what underlies the strategic collaboration between FIA UB and Universiti Utara Malaysia (UUM) in organizing joint activities, one of which is... Baca Selengkapnya

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