ANDRIANI KUSUMAWATI
Position:
Professor
Email:
andriani_kusuma@ub.ac.id
Categories:
Lecturer in the Department of Business Administration, Lecturer in Business Administration Study Program, Lecturer in Master of Business Administration Study Program
Prof., S.Sos., M.Sc., DBA.
S1: Universitas Brawijaya
S2: Universitas Brawijaya
S3: University of Wolongong
Marketing
- BUSINESS RESEARCH METHODS
- MARKETING STRATEGY POLICY II
- INTERNATIONAL MARKETING
- CONSUMER BEHAVIOR
- MARKETING STRATEGY POLICY I
- BUSINESS STATISTICS II
- REPORT WRITING TECHNIQUES
- MARKETING RESEARCH
- MARKETING MANAGEMENT
MARKETING POLICY STRATEGY
- Promoting City Branding Through Local Food and Cuisine Experiential Value (2022)
- Managing Student Citizenship Behavior in the Context of Higher Education (2022)
- Development of Tourservqual and Experiential Marketing of Regional Tourism Events in the Context of Supporting the Recovery of National Tourism After the Covid-19 Pandemic (2022)
- Marine Ecotourism Development Strategy for the Economic Development of Coastal Communities in Tamban, Malang Regency (2021)
- City Branding Evaluation Model Through City Brand Personality in Order to Increase Tourist Revisiting Post-Covid-19 Pandemic (2021)
Small Business Skills Training and Calculation of Production Costs (2022)
Entrepreneurial Skills Training and Simple Bookkeeping (2021)
- Tourism Destination Promotion Training Through Branding, Advertising, and Selling (BAS) for Ladesta, Gunungronggo (2020)
- Tourism Aware Community Participation Development Training through Ecotourism-Based Community Based Tourism as an Effort to Realize a Competitive Tourism Village (2019)
- Creativity-Based Entrepreneurship Training as an Effort to Develop Creative Industries (2019)
- https://sinta.kemdikbud.go.id/authors/profile/6000915
- https://scholar.google.com/citations?user=MeqBdGAAAAAJ&hl=id&i=ao
- https://www.scopus.com/authid/detail.uri?authorId=57103637100
- http://dx.doi.org/10.1108/MEQ-03-2019-0064
- https://doi.org/10.18551/econeurasia.2021-05
- https://doi.org/10.1080/23311975.2022.2050062