I. Introduction

The Business Administration Study Program has a strategic role in preparing competent and adaptive graduates to the needs of society and the business world and industry (DUDI). To ensure the relevance of the curriculum and improve the quality of graduates, identifying DUDI needs is a crucial step. This document aims to identify competency needs, industry trends, and challenges faced by the business world in order to develop a more responsive academic strategy.

II. Identification Method

Identification of DUDI needs is carried out using several methods:

1. Surveys and Questionnaires – Collecting data from companies, alumni, and industry associations regarding graduate skills and competency needs.

2. Focus Group Discussion (FGD) – Holding discussions with industry players, academics, and other stakeholders to understand developments in business trends.

3. Document Study – Analysis of industry trend reports, company annual reports, and national policies related to HR development.

4. Collaboration with the Business World and Industry World – Conducting regular meetings and collaboration with industry partners to adapt the curriculum to the needs of the job market.

III. Results of DUDI Needs Identification

Based on the above methods, here are some of the main needs identified:

1. Managerial and Leadership Skills – The business world needs graduates with strong managerial, leadership and decision-making skills.

2. Digital Business and Technology Transformation – Competencies in e-commerce, digital marketing, and data analysis are becoming increasingly important.

3. Communication and Negotiation Skills – Effective interpersonal communication, presentation and negotiation skills are a top priority for the company.

4. Creativity and Innovation – The industrial world requires graduates who are able to think creatively and create innovations in business management.

5. Entrepreneurship – The ability to be an entrepreneur and create one's own jobs is one of society's strategic needs.

6. Business Ethics and Sustainability – Awareness of business ethics and corporate social responsibility is becoming an increasingly important aspect in the modern business world.

7. Adaptability and Problem-Solving Skills – Graduates are expected to be able to adapt to market changes and solve business problems strategically.

IV. Implications for Curriculum and Study Program Development

Based on the identification results, the Business Administration Study Program needs to make the following adjustments:

1. Digital Technology Integration – Incorporating courses related to digital marketing, data analysis, and e-commerce into the curriculum.

2. Enhance Internship Programs and Industrial Cooperation – Strengthen relationships with the business world through internship programs, industrial case studies, and joint projects.

3. Soft Skills Development – Improve communication, leadership and negotiation skills through interactive learning methods.

4. Entrepreneurship-Based Curriculum – Encourage students to develop an entrepreneurial spirit with applicable business projects.

5. Professional Certification – Facilitating students in obtaining professional certification that is relevant to the industrial world.

6. Problem-Based Learning (PBL) and Case Studies – Applying problem-based learning and case study methods to improve students’ analytical and problem-solving skills.

V. Conclusion and Recommendations

Identification of community and DUDI needs shows that Business Administration graduates must have more flexible and adaptive competencies to industry changes. Therefore, continuous curriculum alignment, increased collaboration with the business world, and the development of technology-based and entrepreneurship-based learning programs are needed. Thus, graduates of the Business Administration Study Program can be better prepared to face challenges and opportunities in the world of work and contribute significantly to the development of the economy and business in Indonesia.

VI. Follow-up

As a further step, the Business Administration Study Program will:

1. Hold regular meetings with industry representatives to continuously update the curriculum according to market needs.

2. Increase student participation in internship and industrial certification programs.

3. Develop study and research centers that can be a reference for the business world.

4. Optimizing the role of alumni as a bridge between academia and industry.

This document will serve as a guideline in developing the Business Administration Study Program so that it remains relevant and competitive at the national and international levels.