Course Structure (S1) Tourism - Semester 6

This course discusses various quantitative-based decision-making techniques. This course provides provisions for students to be able to make decisions in business organizations.

This course is structured to discuss and examine visual culture in the tourism context. It is important to increase the visuality of products/services in marketing activities, including in the tourism sector. Using a variety of visual cultural products allows tourists to obtain information and examine products/services as completely as possible and assists in making decisions at the pre-visit destination stage and complements the experience during a visit to a destination and helps store this experience post-visit the destination.

held every semester as an elective course. The importance of this course is to provide an understanding of how individuals and organizations are able to create and apply creativity and innovation in their activities. Through discussions, students understand the concepts of creativity, product and service innovation, contemporary innovation, social innovation, the process of creating creativity and innovation, commercialization and technology transfer. Through Project-Based Learning and Cooperative Learning, students think creatively, design innovative ideas, and apply innovative ideas in a business plan.

Business development in the field of tourism cannot be separated from the various aspects that surround it, one of which is the sociological and anthropological aspects. This aspect is important because tourism development in an area will more or less have an impact on the sociological and anthropological conditions of the surrounding community. The development of attractions or good tourist destinations should not damage the sociological order of the community around tourist areas, but instead build and empower them. This course examines the sociological and anthropological aspects of tourism development.

After taking the Ecotourism course, students are able to explain the basic principles of ecotourism, the implementation of ecotourism and the opportunities and challenges of developing ecotourism in the future.

Sports Tourism discusses sports tourism activities, accountability and financial management of sports tourism, potential for sports tourism, planning for sustainable sports tourism areas, managing sports tourism, and developing sustainable sports tourism.

Marine Tourism discusses the boundaries of marine tourism and recreational activities in coastal and marine areas in general, the potential for marine tourism and beach recreation in various coastal and marine ecosystems, sustainable planning of marine tourism areas in coastal and marine areas, aspects that influence tourism development marine tourism, as well as the ecological and socio-economic impacts of the development of marine tourism in coastal and marine areas

Food, Beverages and Catering Management Course Study how to manage drinks, food and catering services and their menus, also study the restaurant sector, followed by studying contracts with travel agents and the public sector as well as efforts to develop concepts. This course also studies operations and controls and also discusses staff (HR) and marketing issues. With the aim that in the future students as tourism actors also understand how to handle food, drinks and catering services related to tourism.

This course is designed to provide an in-depth understanding of the concepts, principles and practices involved in managing a business in the leisure and entertainment industry. In it students will identify and analyze key aspects in managing a recreation and entertainment business, including marketing, operations, finance, human resources, and event management. And build strategic planning capabilities in developing unique and interesting products, services and customer experiences in the industry.

The Tourism Travel Bureau is currently an urgent field in supporting tourism development. Almost every tourist today needs a Tourism Travel Bureau in the context of the travel process. It is hoped that the Travel Agency Management course will be a source of inspiration for students to enter this business and be able to become managers of the Tourism Travel Agency business.

The Cargo Management course is one of the courses that is generally taught in study programs related to logistics or transportation. This course aims to provide an understanding of concepts, strategies, and practices in shipping management and cargo handling both within and between various modes of transportation. In this course, you will study various aspects related to cargo management, including planning, organizing, supervising and controlling the logistics process in shipping goods.

This course is structured as an important introduction to the study and management of virtual tourism based on augmented reality or virtual reality, starting from the basic concepts of virtual tourism, the introduction of tele-tourists as virtual tourism actors, virtual tourist destinations, the required system components, the various benefits and challenges that maybe you will find destination managers who implement virtual tourism as well as practicums for creating and using photo panoramic 360 content, Web-VR, VR 3D and AR 3D in the context of the tourism business.

This course discusses the basic concepts of the Geographical Information System and its application in tourism, especially geographic tourism, including in Indonesia.

This course studies digital marketing applications to increase student knowledge and skills in optimizing digital marketing media. Furthermore, it is hoped that students can have an effective frame of mind in digital marketing and can differentiate it from traditional marketing.

This course contains data analysis techniques using SEM-PLS in the field of tourism research, especially SmartPLS. SEM-PLS is a second generation multivariate statistical technique and its use in tourism continues to increase. After taking this course, students are expected to be able to understand the reasons for using SEM-PLS, be able to evaluate measurement models (both reflective and formative), and be able to evaluate structural models that contain mediation and moderation.