In order to improve community start-up businesses, the Business Administration Department, Faculty of Administrative Sciences (FIA) Universitas Brawijaya (UB) held a Community Service (Pengmas) entitled Product Photography Technique Training. Led by the head of the UB Taxation Study Program, Saparila Worokinasih, Dr., S.Sos., M.Si., the training was conducted to improve the visual branding of the entrepreneurs' products.
As a community service team, Priandhita Sukowidyawati A, SE., MSA.Ak., explained that the training was attended by 15 participants consisting of FIA members, UB environment, and the public. "We limit as many as 15 participants so that later we can get the most out of the training," he explained. The businesses developed by the participants also varied, including food, hijab, bags, to fertilizers and seeds.
Participants were taught photography using the Flat Lay technique, which is taking a photo object from a high position. With the presence of Bunga Lenanta as an expert speaker, participants were guided to take product photos using a smartphone. The community service team also aims to help market with social media related to its more effective promotion.
"We hope that there will be an increase in understanding from the participants about presenting their products. At the same time, we want to journalize the results of this dedication," said the lecturer at the Department of Business Administration.
