Total integrated marketing ; breaking the bounds of the function

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Total integrated marketing ; breaking the bounds of the function

Hulbert, james mac - Nama Orang; Capon, Noel - Nama Orang; Piercy, nigel f - Nama Orang;

Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or some permutation of those qualities-often to no avail.

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Fadel Muhammad Resource Center (Teknologi) 658.8 Hul t 2003

20161750

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Judul Seri: -
No. Panggil: 658.8 HUL t 2003
Penerbit: New York : The Free Press., 2003
Deskripsi Fisik: xii, 356hlm; ILUS; 24cm
Bahasa
ISBN/ISSN: 0-684-84867-8
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Marketing -- Management
Strategisch management
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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