Total integrated marketing ; breaking the bounds of the function
Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 356hlm; ILUS; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
Total Integrated Marketing; Breakign the Bounds of the Functions
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, w…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 245hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
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