Total integrated marketing ; breaking the bounds of the function
Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 356hlm; ILUS; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
Hasil Pencarian
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