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Lateral Marketing : New Techniques for Finding Breakthrough Ideas
- Edisi
- -
- ISBN/ISSN
- 0-471-45516-4
- Deskripsi Fisik
- xvi, 206 hlm. : - . ; 22 cm.
- Judul Seri
- -
- No. Panggil
- 658 KOT l 2003
- Edisi
- -
- ISBN/ISSN
- 0-471-45516-4
- Deskripsi Fisik
- xvi, 206 hlm. : - . ; 22 cm.
- Judul Seri
- -
- No. Panggil
- 658 KOT l 2003
Manajemen Pemasaran Internasional : Sebuah Pendekatan Strategi
- Edisi
- -
- ISBN/ISSN
- 978-979-075-813-1
- Deskripsi Fisik
- xviii, 275 hlm.: ILUS.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KRI m 2011
- Edisi
- -
- ISBN/ISSN
- 978-979-075-813-1
- Deskripsi Fisik
- xviii, 275 hlm.: ILUS.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KRI m 2011
Marketing
This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of …
- Edisi
- 2nd ed.
- ISBN/ISSN
- 0-13-016387-2
- Deskripsi Fisik
- xxviii, 743 hlm.: ILUS; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KEE m 1995
Marketing Management : A Relationship Approach
This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.
- Edisi
- 2
- ISBN/ISSN
- 978-0-273-70683-0
- Deskripsi Fisik
- xxxv, 656 hlm.: -; 27 cm
- Judul Seri
- -
- No. Panggil
- 658.8 HOL m 2010
Dasar-dasar Pemasaran
Dasar-dasar pemasaran dirancang untuk membantu mahasiswa mempelajari dan menerapkan konsep dasar serta praktik pemasaran modern sebagaimana digunakan dalam berbagai kesempatan: dalam perusahaan produk dan jasa, pasar konsumen dan bisnis, organisasi yang mencari laba dan nirlaba, perusahaan domestik dan global, serta bisnis kecil dan besar.
- Edisi
- 1
- ISBN/ISSN
- 979- 8901-34 - 7
- Deskripsi Fisik
- xiv, 385 hlm.: ilus.; 27cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT d 1997
Marketing Management
The overriding goal of the revision for the 14th edition of marketing management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was update and no longer relevant or necessary materials was deleted. Marketing Management 14th edition allows those instructors who have used the 13th edition to build o…
- Edisi
- 14
- ISBN/ISSN
- 978-0-273-75336-0
- Deskripsi Fisik
- -, 131 hlm.: ilus.; 27,5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m 2012 k.1
Managing With Dual Strategies: Mastering the Present Preempting the Future
- Edisi
- -
- ISBN/ISSN
- 0-02-900145-5
- Deskripsi Fisik
- vii, 287 hlm.: ILUS; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.40 ABE m 1993
- Edisi
- -
- ISBN/ISSN
- 0-02-900145-5
- Deskripsi Fisik
- vii, 287 hlm.: ILUS; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.40 ABE m 1993
Modern Business : Marketing
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xx, 355 hlm . : Ilus . ; 22 cm
- Judul Seri
- Modern Business
- No. Panggil
- 650 LAZ m 1962
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xx, 355 hlm . : Ilus . ; 22 cm
- Judul Seri
- Modern Business
- No. Panggil
- 650 LAZ m 1962
I am Marketeers
Buku ini merupakan jejak perjalanan MArketeers sebagi platform marketing enthusiast dalam berbagi pengalaman maupun membentuk jaringan profesional. Berisi tentang knowledge yang terdiri dari 25 artikel pilihan yang memuat konten-konten inspiratif seputar dunia marketing muktahir, dari New Wave Marketing, Marketing 3.0, Political Marketing, hingga WOW Marketing.
- Edisi
- -
- ISBN/ISSN
- 978-602-03-1727-4
- Deskripsi Fisik
- xii, 259 hlm . : Ilus . ; 21 cm.
- Judul Seri
- -
- No. Panggil
- 658.85 SOE i 2015
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah