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Ditemukan 5 dari pencarian Anda melalui kata kunci: author=keller
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cover
Marketing Management
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lane

Edisi
THIRTEENTH EDITION
ISBN/ISSN
978-0-13-135797-6
Deskripsi Fisik
-, 805 Halaman ; Ilus : 21,5 cm x 27,5 cm
Judul Seri
-
No. Panggil
658,15 KOT m02009 K1

Edisi
THIRTEENTH EDITION
ISBN/ISSN
978-0-13-135797-6
Deskripsi Fisik
-, 805 Halaman ; Ilus : 21,5 cm x 27,5 cm
Judul Seri
-
No. Panggil
658,15 KOT m02009 K1
cover
Manajemen Pemasaran
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lane

Buku ini berjudul asli "Marketing Management" yang sudah sejak lama telah dianggap sebagai kitab sucinya manajemen pemasaran. Edisi pertama buku ini terbit pada tahun 1967, memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer and market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Kotler yang dikenal sebagai mahaguru manajemen pemasaran…

Edisi
Edisi Ketigabelas Jilid Kesatu
ISBN/ISSN
978-0-13-600998-6
Deskripsi Fisik
xxi, 412 hlm.: ILUS; 28 cm.
Judul Seri
-
No. Panggil
658.8 KOT m 2009
cover
Marketing Management
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lanne

Edisi
14e
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
678 halaman :ilustrasi ;28 cm
Judul Seri
-
No. Panggil
658.8 KOT m 2012

Edisi
14e
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
678 halaman :ilustrasi ;28 cm
Judul Seri
-
No. Panggil
658.8 KOT m 2012
cover
Marketing Management
Komentar Bagikan
kellerkotl

The overriding goal of the revision for the 14th edition of marketing management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was update and no longer relevant or necessary materials was deleted. Marketing Management 14th edition allows those instructors who have used the 13th edition to build o…

Edisi
14
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
-, 131 hlm.: ilus.; 27,5 cm
Judul Seri
-
No. Panggil
658.8 KOT m 2012 k.1
cover
Marketing Management
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lane

Edisi
12
ISBN/ISSN
0-13-196853-x
Deskripsi Fisik
xxxix, 120hlm.; ILUS; 28,6cm
Judul Seri
-
No. Panggil
658.8 KOT m 2000

Edisi
12
ISBN/ISSN
0-13-196853-x
Deskripsi Fisik
xxxix, 120hlm.; ILUS; 28,6cm
Judul Seri
-
No. Panggil
658.8 KOT m 2000