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Ditemukan 17 dari pencarian Anda melalui kata kunci: subject="Manajemen Pemasaran"
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Hal. Awal Sebelumnya 1 2
cover
Manajemen Marketing Perhotelan
Komentar Bagikan
Budi, Agung Permana

Buku ini membahas secara lengkap segala hal yang berkaitan dengan pengelolaan manajemen marketing sebuah hotel secara profesional. Adapun garis besar pembahasannya yaitu manajemen pemasaran, pemasaran hotel, Analisis perilaku konsumen & keputusan pembelian, Segmen dan Penargetan pasar jasa, positioning sebagai stretegi diferensasi produk jasa, bauran pemasaran bisnis jasa, riset pemasaran & inf…

Edisi
1st ed.
ISBN/ISSN
978-979-29-3979-8
Deskripsi Fisik
x, 130 hlm . : ilus. ; 23cm
Judul Seri
-
No. Panggil
658.87 BUD m 2013 k.1
cover
Marketing Management
Komentar Bagikan
Kotler, Philip

Edisi
ed. 13th
ISBN/ISSN
0-13-135787-2
Deskripsi Fisik
816 hlm . :Ilus. ;27 cm.
Judul Seri
Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added , old material was updated and no longer relev
No. Panggil
658.8 KOT m 2009

Edisi
ed. 13th
ISBN/ISSN
0-13-135787-2
Deskripsi Fisik
816 hlm . :Ilus. ;27 cm.
Judul Seri
Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added , old material was updated and no longer relev
No. Panggil
658.8 KOT m 2009
cover
Manajemen Pemasaran Internasional : Sebuah Pendekatan Strategi
Komentar Bagikan
Kristanto, Jajat

Edisi
-
ISBN/ISSN
978-979-075-813-1
Deskripsi Fisik
xviii, 275 hlm.: ILUS.; 26 cm.
Judul Seri
-
No. Panggil
658.8 KRI m 2011

Edisi
-
ISBN/ISSN
978-979-075-813-1
Deskripsi Fisik
xviii, 275 hlm.: ILUS.; 26 cm.
Judul Seri
-
No. Panggil
658.8 KRI m 2011
cover
Marketing Management : A Relationship Approach
Komentar Bagikan
Hollensen, Svend

This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.

Edisi
2
ISBN/ISSN
978-0-273-70683-0
Deskripsi Fisik
xxxv, 656 hlm.: -; 27 cm
Judul Seri
-
No. Panggil
658.8 HOL m 2010
cover
Marketing Management
Komentar Bagikan
kellerkotl

The overriding goal of the revision for the 14th edition of marketing management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was update and no longer relevant or necessary materials was deleted. Marketing Management 14th edition allows those instructors who have used the 13th edition to build o…

Edisi
14
ISBN/ISSN
978-0-273-75336-0
Deskripsi Fisik
-, 131 hlm.: ilus.; 27,5 cm
Judul Seri
-
No. Panggil
658.8 KOT m 2012 k.1
cover
Essentials of Marketing
Komentar Bagikan
Still, Richard R.Edward W. Cundiff

Edisi
2
ISBN/ISSN
0-13-286468-1
Deskripsi Fisik
xi, 227 hlm . : - . ; 23 cm.
Judul Seri
-
No. Panggil
381 STI e 1972

Edisi
2
ISBN/ISSN
0-13-286468-1
Deskripsi Fisik
xi, 227 hlm . : - . ; 23 cm.
Judul Seri
-
No. Panggil
381 STI e 1972
cover
Marketing Management
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lane

Edisi
12
ISBN/ISSN
0-13-196853-x
Deskripsi Fisik
xxxix, 120hlm.; ILUS; 28,6cm
Judul Seri
-
No. Panggil
658.8 KOT m 2000

Edisi
12
ISBN/ISSN
0-13-196853-x
Deskripsi Fisik
xxxix, 120hlm.; ILUS; 28,6cm
Judul Seri
-
No. Panggil
658.8 KOT m 2000
Hal. Awal Sebelumnya 1 2