Abstract In business or entrepreneurship, not all companies can achieve significant sales increases even though they have implemented various marketing strategies and utilized appropriate soci…
ABSTRAK A’isy Salmaa Permatasari, Program Magister Administrasi Bisnis, Fakultas Ilmu Administrasi Universitas Brawijaya, 2020. PENGARUH ENTREPENEURIAL MARKETING DAN SOCIAL MEDIA CAPABILIT…
RINGKASAN Riqi Dwi Ambara, Program Pasca Sarjana, Universitas Brawijaya, Malang. Dampak Moderasi penggunaan Media sosial pada Niat Berkunjung Wisatawan dari sudut pandang theory of planned behavi…
ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh social media marketing activities, customer brand engagement, dan brand trust terhadap brand loyalty . Starbucks merupakan brand yang terlah…
This study aims to examine and describe the usage of social media and its significance as part of public participation medium in Bandung City West Java Indonesia. By using multi method research de…
In this digital era, company must adapt its business to fit with the consumer environment by using eCommerce.