ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh social media marketing activities, customer brand engagement, dan brand trust terhadap brand loyalty . Starbucks merupakan brand yang terlah…
This study aims to examine and describe the usage of social media and its significance as part of public participation medium in Bandung City West Java Indonesia. By using multi method research de…
In this digital era, company must adapt its business to fit with the consumer environment by using eCommerce.