Abstract. This research is a research with a Quantitative Method approach. This type of research is included in the type of Explanatory Research. To explain and analyze the influence of Locus of …
Abstract In business or entrepreneurship, not all companies can achieve significant sales increases even though they have implemented various marketing strategies and utilized appropriate soci…
ABSTRAK A’isy Salmaa Permatasari, Program Magister Administrasi Bisnis, Fakultas Ilmu Administrasi Universitas Brawijaya, 2020. PENGARUH ENTREPENEURIAL MARKETING DAN SOCIAL MEDIA CAPABILIT…
RINGKASAN Riqi Dwi Ambara, Program Pasca Sarjana, Universitas Brawijaya, Malang. Dampak Moderasi penggunaan Media sosial pada Niat Berkunjung Wisatawan dari sudut pandang theory of planned behavi…
ABSTRAK Catur Susanto. Program Doktor Ilmu Administrasi Universitas Brawijaya, 2020. Pengaruh Kewirausahaan Sosial Terhadap Pembelajaran Organisasi, Kemitraan, Keunggulan Bersaing dan Kinerja Us…
ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh social media marketing activities, customer brand engagement, dan brand trust terhadap brand loyalty . Starbucks merupakan brand yang terlah…
This research uses a quantitative research type, with a non-probability samplingmethod, the technique used is quota sampling. Of the total population of 700 respondents, only 293 respondents were…
Pregnandia Ladina, Program Studi Magister Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Brawijaya Malang, Corporate Social Responsibility pada Kondisi Covid-19 Terhadap Efisiensi I…
Penelitian ini bertujuan untuk menganalisis dan menguji faktor organisasional dan faktor personal yang berpengaruh terhadap organizational commitment dan organizational citizenship behavior. Teori …
This study aims to examine and describe the usage of social media and its significance as part of public participation medium in Bandung City West Java Indonesia. By using multi method research de…