Measuring Marketing 103 Key Metrics Every Marketer Needs
The measurement of marketing has become one of the most important business needs today as companies face increasing pressures to demonstrate financial returns across the organization form sharehold…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-82132-9
- Deskripsi Fisik
- xvii, 408hlm.; -; 26cm
- Judul Seri
- -
- No. Panggil
- 658.8 DAV m 2007
Marketing Research : An Integrated Approach
Effective progress in any area depends on many key factors, among them the ability to learn from the past and the ability to anticipate future needs and possibilities. in the field of marketing res…
- Edisi
- -
- ISBN/ISSN
- 0-273-65113-7
- Deskripsi Fisik
- xi, 353.: ilus.; 26 cm
- Judul Seri
- -
- No. Panggil
- 658.83 WIL m 2003
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