Principles of Global Marketing

Edisi

-

ISBN/ISSN

0-13-722299-8

Deskripsi Fisik

xxi, 421hlm; -; 26cm

Judul Seri

-

No. Panggil

658.848 KEE p 1997

Total Integrated Marketing; Breakign the Bounds of the Functions

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, w…

International Marketing Strategy

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of internati…

Qualitative Marketing Research

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes …

Transaksi Ekspor Impor

buku ini membahas teori dasar perdagangan expor dan impor, penanganan dasar dari dokumen-dokumen dan operasi transaksi-transaksi yg bersangkutan serta tata cara pembiayaan-pembiayaan yg dilengkapi …

Marketing Library and Information Services: International Perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles…

Marketing

Edisi

2

ISBN/ISSN

0-13-016-387-2

Deskripsi Fisik

xxvii, 708hlm, Ilus, 26,7 cm

Judul Seri

-

No. Panggil

658.8-KEE-m-1995

Marketing

Edisi

2

ISBN/ISSN

0-13-016-387-2

Deskripsi Fisik

xxvii, 708hlm, Ilus, 26,7 cm

Judul Seri

-

No. Panggil

658.8-KEE-m-1995

Marketing

Edisi

2nd ed.

ISBN/ISSN

0-13-016387-2

Deskripsi Fisik

xxviii, 743 hlm. : il. ; 27 cm.

Judul Seri

-

No. Panggil

658.8 KEE m 1995