Total integrated marketing ; breaking the bounds of the function

Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or…

Total Integrated Marketing; Breakign the Bounds of the Functions

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, w…

International Marketing Strategy

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of internati…

Management In Marketing Channels

Edisi

-

ISBN/ISSN

0 - 13 - 551482 - 7

Deskripsi Fisik

xiv, 504 hlmn; - , 24.5cm

Judul Seri

-

No. Panggil

658.84 STE m 1989

Marketing

Edisi

2nd ed.

ISBN/ISSN

0-13-016387-2

Deskripsi Fisik

xxviii, 743 hlm. : il. ; 27 cm.

Judul Seri

-

No. Panggil

658.8 KEE m 1995