Business research methods countinues its practice of providing current cases featuring new reseach.
The pace of technological and social change in recent years has created difficult problems for accounting and accountants
In this book I have presented the tests according to the research desgin for which each is suited. In discussing each test, I have attempted to indicate its "function," i.e., to indicate the sort o…
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes …