PENGARUH IMPLEMENTASI INTERNAL MARKETING TERHADAP KINERJA MELALUI KEPUASAN TE…

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Deskripsi Fisik

xiv, 156 hlm, ; 29 cm. + lampiran

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No. Panggil

TES 380.025 IKH p 2015

THE INFLUENCE OF MARKETING MIX ON CONSUMERS PSYCHOLOGICAL FACTORS AND ITS IMP…

The strong competition in order to lead the market has driven companies to improve their marketing strategy. It is important that marketers know and understand psychologicla factors that influence …

ANALISIS PENGARUH CUSTOMER RELATIONSHIP MARKETING (MARKETING HUBUNGAN PELANGG…

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Deskripsi Fisik

xv, 131 hlm.: ILUS,; 30 cm.

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No. Panggil

TES 658.812 SUC a 2013 k.1

PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL BRANDING TERHADAP KEPERCAYAAN M…

Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh experiental marketing dan emotional branding terhadap kepercayaan merek, kepuasan pelanggan dan loyalitas merek. Penelitian i…

PENGARUH MARKETING MIX DAN BANDWAGON EFFECT TERHADAP BRAND EQUITY DAN VOTING …

Kegiatan marketing merupakan suatu keharusan untuk berkelanjutan dan eksistensi organisasi agar tetap survive dan di terima oleh masyarakat. Mengikuti perkembangan zaman, marketing tidak hanya digu…

MULTILEVEL MARKETING METHOD TO INCRASE SALES VOLUME (CASE STUDY ON THE GENERA…

Business sales turnover is not much affected by economic crisis, the more days turnover is increasing. To the extent that there are MLM companies that revise it annual sales target.

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN D…

Green marketing adalah konsep pemasaran hijal yang ramah terhadap kelestarian alam dan lingkungan, green marketing didefinisikan sebagai suatu proses manajemen yabg bertanggung jawab untuk mengiden…

PENGARUH CORPORATE IMAGE TERHADAP LOYALTY BERDASARKAN PERSPEKTIF RELATIONSHIP…

Hipotesis penelitian yaitu, corporate image berpengaruh signifikan terhadap trust, commitment, dan loyalty, kemudian trust berpengaruh signifikan terhadap commitment dan loyalty, serta commitment b…

SOCIAL MARKETING TO PROTECT THE EVIRONMENT

Social marketing has been around--at least in concept--for 40 years now, since twi yougn marketing professors named Philip Kotler and Gerald Zaltman first proposed it in 1971. Regrettably, four dec…

EDUCATIONAL TOURISM AND DESTINATION MARKETING STRATEGY : Case Study of Miraik…

The Research aimed to analyze the marketing strategy that developed in educational toursim object and evaluated the supporting and constrining factors in maintaining and improving the existence of …