Buku ini berisikan 12 bab, yaitu: Hakikat penelitian, desain penelitian, permasalahan penleitian, mengkaji pustaka, proporsi ilmiah, variabel dan skala ukur, instrumen penelitian, populasi dan samp…
The measurement of marketing has become one of the most important business needs today as companies face increasing pressures to demonstrate financial returns across the organization form sharehold…
Effective progress in any area depends on many key factors, among them the ability to learn from the past and the ability to anticipate future needs and possibilities. in the field of marketing res…
Buku ini berisi tentang perspektif penelitian pada pendidikan tinggi, filsafat penelitian, penelitian kuantitatif dan penellitian kualitatif, masalah penelitian, landasan teori penelitian, teori ad…
Buku ini mengeksplorasi dasar filosofis, sejarah, dan elemen kunci dari masing-masing kelima tradisi penelitian kualitatif: riset naratif, fenomenologi, grounded theory, etnografi, dan studi kasus.…