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Pengaruh Strategic Agility, Market Capitalizing Agility, Dan Operational Adjustment Agility Terhadap Firm Performance: Studi pada perusahaan penerbangan nasional PT Citilink Indonesia selama pandemi cpvid-19 tahun 2020-2021
Aviva Salsabila Caesari. Program Magister Administrasi Bisnis, Fakultas
Ilmu Administrasi, Universitas Brawijaya Malang. Pengaruh Strategic Agility,
Market Capitalizing Agility, dan Operational Adjusment Agility Terhadap Firm
Performance (Studi pada Perusahaan Penerbangan Nasional PT Citilink
Indonesia Selama Masa Pandemi Covid-19 Tahun 2020-2021). Ketua
Pembimbing: Mohammad Iqbal, S.Sos., MIB., DBA. Pembimbing II: Dr. Benny
Hutahayan, ST., MM.
Penelitian ini dilatarbelakangi oleh karena adanya persaingan bisnis yang
dapat memberikan pengaruh cukup vital terhadap jalannya perekonomian di
Indonesia. Persaingan bisnis pada industri penerbangan merupakan salah satu
bidang yang memiliki tingkat persaingan yang cukup ketat. Oleh karena itu, pada
penelitian ini mengambil industri penerbangan dari salah satu perusahaan
penerbangan nasional, yaitu PT Citilink Indonesia. Penelitian ini dilakukan karena
setiap perusahaan memiliki kebutuhan untuk melakukan pengembangan bisnis
agar perekonomian dalam perusahaan tersebut tetap berjalan. Pada sebuah
perusahaan dibutuhkan awareness dan motivasi agar perusahaan tersebut
mampu untuk tetap tumbuh dan bersaing dengan perusahaan lainnya.
Kemampuan bersaing perusahaan dengan kompetitornya di segala kondisi erat
kaitannya dengan kelincahan perusahaan tersebut yang akan memengaruhi nilai
dan kinerja dari perusahaan. Maka dari itu, pengetahuan mengenai strategic
agility, market capitalizing agility, dan operational adjustment agility terhadap firm
performance perlu dipelajari lebih dalam.
Penelitian ini memiliki tujuan yaitu menguji dan menganalisis pengaruh
strategic agility, market capitalizing agility, dan operational adjustment agility
terhadap firm performanc pada PT Citilink Indonesia selama masa pandemi covid19 tahun 2020-2021. Penelitian ini juga menguji dan menganalisis pengaruh
moderasi environmental dynamism competitiveness pada strategic agility market
vii
capitalizing agility, dan operational adjustment agility terhadap firm performance
pada PT Citilink Indonesia selama masa pandemi covid-19 tahun 2020-2021.
Pada penelitian ini digunakan metode penelitian kuantitatif dengan
pendekatan eksplanatif. Lokasi penelitian yaitu di PT Citilink Indonesia.
Populasinya adalah korporasi manajemen perusahaan PT Citilink Indonesia.
Sampel yang digunakan ialah menggunakan probability sampling. Penelitian ini
menggunakan tiga variabel eksogent, yaitu strategic agility, market capitalizing
agility, dan operational adjustment agility. Variabel endogen dalam penelitian ini
adalah variable firm performance.
Pada PT Citilink Indonesia selama masa pandemi covid-19 tahun 2020-
2021 dilakukan penelitian dengan hasil yaitu pengaruh strategic agility terhadap
firm performance adalah positif dan signifikan. Ditemukan juga bahwa tidak ada
pengaruh yang signifikan untuk hubungan antara market capitalizing agility dan
firm performance. Penelitian ini menguji pengaruh operational adjustment agility
terhadap firm performance dengan hasil positif dan signifikan. variabel
environmental dynamism competitiveness sebagai variabel moderasi pada
hubungan antara strategic agility dan firm performance ialah memperlemah dan
tidak signifikan. Sedangkan pengaruh moderasi pada hubungan antara market
capitalizing agility dan firm performance yaitu memperkuat dan signifikan.
Sementara itu, pengaruh moderasi pada hubungan antara operational adjustment
agility dan firm performance ialah memperlemah dan signifikan.
Aviva Salsabila Caesari. Master of Business Administration Program,
Faculty of Administrative Science, Brawijaya University Malang. The Influence of
Strategic Agility, Market Capitalizing Agility, and Operational Adjusment Agility to
Firm Performance (Study on National Airline Company PT Citilink Indonesia During
Covid-19 Pandemic Year 2020-2021). Principle Supervisor: Mohammad Iqbal,
S.Sos., MIB., DBA. Supervisor: Dr. Benny Hutahayan, ST., MM.
This research is motivated by the existence of business competition which
can have a vital influence on the course of the economy in Indonesia. Business
competition in the aviation industry is a field that has a tight level of competition.
Therefore, this research takes the aviation industry from one of the national
airlines, namely PT Citilink Indonesia. This research was conducted because every
company has a need to carry out business development so that the economy within
the company continues. A company needs awareness and motivation so that the
company is able to continue to grow and compete with other companies. The
company's ability to compete with its competitors in all conditions is closely related
to the company's agility which will affect the value and performance of the
company. Therefore, knowledge about strategic agility, market capitalizing agility,
and operational adjustment agility on firm performance needs to be studied more
deeply.
This study has the objective of testing and analyzing the effect of strategic
agility, market capitalizing agility, and operational adjustment agility on firm
performance at PT Citilink Indonesia during the 2020-2021 co-19 pandemic. This
study also examines and analyzes the moderating effect of environmental
dynamism on competitiveness on strategic agility market capitalizing agility, and
operational adjustment agility on firm performance at PT Citilink Indonesia during
the 2020-2021 co-19 pandemic.
In this study used a quantitative research method with an explanatory
approach. The research location is at PT Citilink Indonesia. The population is
corporate management company PT Citilink Indonesia. The sample used is using
probability sampling. This study uses three independent variables, namely
strategic agility, market capitalizing agility, and operational adjustment agility. The
dependent variable in this study is the firm performance variable.
At PT Citilink Indonesia during the Covid-19 pandemic in 2020-2021,
research was carried out with the result that the effect of strategic agility on firm
performance was positive and significant. It was also found that there is no
significant effect on the relationship between market capitalizing agility and firm
performance. This study examines the effect of operational adjustment agility on
firm performance with positive and significant results. the environmental dynamism
competitiveness variable as a moderating variable on the relationship between
strategic agility and firm performance is weak and not significant. While the effect
of moderation on the relationship between market capitalizing agility and firm
performance is strengthening and significant. Meanwhile, the moderating effect on
the relationship between operational adjustment agility and firm performance is
weak and significant.
Ketersediaan
| 2023113 | TES 658.4 CAE p 2023 k.1 | Fadel Muhammad Resource Center (Ilmu Terapan) | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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TES 658.4 CAE p 2023
- Penerbit
- Malang : Program Magister Ilmu Administrasi Bisnis., 2023
- Deskripsi Fisik
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xvi, 223 halaman; ILUS: 29,5cm.
- Bahasa
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Indonesia
- ISBN/ISSN
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- Klasifikasi
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658.4
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Aviva Salsabila Caesari
Versi lain/terkait
Tidak tersedia versi lain
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