Texts

Marketing Management

---

The overriding goal of the revision for the 14th edition of marketing management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was update and no longer relevant or necessary materials was deleted. Marketing Management 14th edition allows those instructors who have used the 13th edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for the first time.

---

Ketersediaan

2017612

658.8 KOT m 2012 k.1

Fadel Muhammad Resource Center (Ilmu terapan dan teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

-

No. Panggil

658.8 KOT m 2012 k.1

Penerbit

England : Pearson Education Limited., 2012

Deskripsi Fisik

-, 131 hlm.: ilus.; 27,5 cm

Bahasa

ISBN/ISSN

978-0-273-75336-0

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

unmediated

Tipe Pembawa

-

Edisi

14

Subjek

Marketing
Manajemen Pemasaran
Marketing Management

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar