Texts

Marketing Libraries in a Web 2.0 World

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Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.

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Ketersediaan

2016657

025.042 GUP m 2011 k.1

Fadel Muhammad Resource Center

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

025.042 GUP m 2011

Penerbit

Germany : Walter de Gruyter & Co., 2011

Deskripsi Fisik

xiv, 161hlm; -; 29cm

Bahasa

ISBN/ISSN

978-3-11-026331-2

Klasifikasi

025.042

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

libraries-marketing
IFLA

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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