Texts

Measuring Marketing 103 Key Metrics Every Marketer Needs

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The measurement of marketing has become one of the most important business needs today as companies face increasing pressures to demonstrate financial returns across the organization form shareholders, investors, senior managers and boards of directors.

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Ketersediaan

20172823

658.8 DAV m 2007 k.1

Fadel Muhammad Resource Center (Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.8 DAV m 2007

Penerbit

Singapore : John Wiley & Sons LTD., 2007

Deskripsi Fisik

xvii, 408hlm.; -; 26cm

Bahasa

ISBN/ISSN

978-0-470-82132-9

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Planning
Perencanaan Pemasaran
Marketing-Evaluation
Evaluasi-Pemasaran
Marketing Research
Penelitian Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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