Texts

Total integrated marketing ; breaking the bounds of the function

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Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or some permutation of those qualities-often to no avail.

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Ketersediaan

20161750

658.8 Hul t 2003

Fadel Muhammad Resource Center (Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.8 HUL t 2003

Penerbit

New York : The Free Press., 2003

Deskripsi Fisik

xii, 356hlm; ILUS; 24cm

Bahasa

ISBN/ISSN

0-684-84867-8

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing
Marketing -- Management
Strategisch management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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