Texts
Quantitative Analysis For Marketing Management
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
201616101 | 658.802 KIN q 1967 | Fadel Muhammad Resource Center (Teknologi) | Tersedia namun tidak untuk dipinjamkan - Missing |
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