penelitian Operasional/Operational Research (OR) adalah penelitian yang bertujuan memberikan solusi terhadap masalah-masalah operasional dalam pelaksanaan program atau kegiatan yang hasilnya diperg…
This is not a book designed to tell readers about the classic theories of management. There are already many good books that do so. Instead, this book sets down in explicit fashion just what it is…
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, w…
A well-balanced illustration of the concepts that surround the strategic management of intellectual capital and knowledge, with interesting and relevant papers arranged into logical sections chapte…
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of internati…
ekonomi mikro terapan atau ekonomi manajerial (manajerial ekonomics) kerap kali didefinisikan secara berbeda beda,tetapi perbedaan - perbedaan tsb. biasanya soal "bahasa" saja karena pada hakikatny…