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Manajemen strategi atau manajemen strategik adalah keterampilan (seni), teknik, dan ilmu dalam merumuskan, mengimplementasikan, dan mengevaluasii serta mengawasi berbagai keputusan-keputusan fungsional sebuah organisasi (perusahaan bisnis ataupun non bisnis) yang selalu terpengaruhi oleh lingkungan eksternal dan internal dengan kondisi yang selalu berubah sehingga bisa memberi kemampuan pada pe…
Semenjak pemerintahan orde baru, negara kita telah merintis program peningkatan produktifitas tenaga kerja. program ini dicanangkan karena produktivitas turut menentukan pembentukan angka indeks pertumbuhan nasional, di samping produktivitas sebagai indikator yang paling peka bagi proses ekonomisasi dan merupakan tolak ukur utama bagi kemajuan ekonomis yang dipakai
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
This is not a book designed to tell readers about the classic theories of management. There are already many good books that do so. Instead, this book sets down in explicit fashion just what it is that a manager must do if he is to achieve profitable results. In so doing, this text does not overlook the classic rationale of "plan-act-control," Neither does it slight the justified stress that s…
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's comp…
Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…
A well-balanced illustration of the concepts that surround the strategic management of intellectual capital and knowledge, with interesting and relevant papers arranged into logical sections chapters throughout the book. Managing Information An excellent overview of the range of theoretical perspectives and research undertaken to date ... One of the most useful aspects of the book is that the k…