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PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP ORIENTASI PEMBE…
Tujuan penelitian ini adalah untuk menguji dan menjelaskan pengaruh; a) orientasi pasar terhadap kinerja pemasaran, b) orientasi pasar terhadap orientasi pembelajaran, c) orientasi pasar terhadap inovasi, d) orientasi pembelajaran terhadap inovasi, e) orientasi pembelajaran terhadap keunggulan bersaing, f) orientasi pembelajaran terhadap kinerja pemasaran, g) orientasi kewirausahaan terhadap or…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xvii, 287 hlm.; ilus.: 30 cm.
- Judul Seri
- -
- No. Panggil
- DIS 658.802 PAR p 2014
Principles of Global Marketing
This information is financial information which, although not sufficient, is invariably necessary for decsions of an economic nature
- Edisi
- 2
- ISBN/ISSN
- 0-7295-0366-6
- Deskripsi Fisik
- xxi, 421hlm.: ILUS: 26cm
- Judul Seri
- -
- No. Panggil
- 657 GAF p 1990
Riset Pemasaran: Pendekatan Terapan
Buku ini cocok untuk digunakan pada program pendidikan strata dua dan pada tingkat akhir strata satu dalam bidang pemasaran dan analisis data. Positioning ini dikonfirmasi oleh tanggapan dalam bentuk adopsi terhadap tiga edisi pertama oleh strata-strata tersebut. Namun demikian, buku saya, Dasar-dasar Riset Pemasaran: Penerapan pada Topik-topik Kontemporer, lebih cocok untuk digunakan pada taha…
- Edisi
- 4 ed.
- ISBN/ISSN
- 979-062-084-5
- Deskripsi Fisik
- xxv, 395hlm.; Ilus; 27,6cm
- Judul Seri
- -
- No. Panggil
- 658.83 MAL r 2009
Marketing Management
- Edisi
- 12
- ISBN/ISSN
- 0-13-196853-x
- Deskripsi Fisik
- xxxix, 120hlm.; ILUS; 28,6cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m 2000
- Edisi
- 12
- ISBN/ISSN
- 0-13-196853-x
- Deskripsi Fisik
- xxxix, 120hlm.; ILUS; 28,6cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m 2000
Careers In Marketing
- Edisi
- -
- ISBN/ISSN
- 0-02-334280-3
- Deskripsi Fisik
- iii, 92hlm.; -; 27,7cm
- Judul Seri
- -
- No. Panggil
- 658.800 EVA c 1993
- Edisi
- -
- ISBN/ISSN
- 0-02-334280-3
- Deskripsi Fisik
- iii, 92hlm.; -; 27,7cm
- Judul Seri
- -
- No. Panggil
- 658.800 EVA c 1993
Principles of Global Marketing
- Edisi
- -
- ISBN/ISSN
- 0-13-722299-8
- Deskripsi Fisik
- xxi, 421hlm; -; 26cm
- Judul Seri
- -
- No. Panggil
- 658.848 KEE p 1997
- Edisi
- -
- ISBN/ISSN
- 0-13-722299-8
- Deskripsi Fisik
- xxi, 421hlm; -; 26cm
- Judul Seri
- -
- No. Panggil
- 658.848 KEE p 1997
Total Integrated Marketing; Breakign the Bounds of the Functions
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's comp…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 245hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
International Marketing Strategy
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, exa…
- Edisi
- 4
- ISBN/ISSN
- 0-273-65571-X
- Deskripsi Fisik
- xxv, 417hlm.; -; 25,5cm
- Judul Seri
- -
- No. Panggil
- 658.8 BRA i 2008
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market in…
- Edisi
- 1
- ISBN/ISSN
- 07161963650
- Deskripsi Fisik
- xii, 239hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.83 CAR q 2001
Transaksi Ekspor Impor
buku ini membahas teori dasar perdagangan expor dan impor, penanganan dasar dari dokumen-dokumen dan operasi transaksi-transaksi yg bersangkutan serta tata cara pembiayaan-pembiayaan yg dilengkapi dengan praktek-praktek pelaksanaannya dilihatt dari sudut perbankan dan perdagangann.
- Edisi
- 2
- ISBN/ISSN
- -
- Deskripsi Fisik
- vi, 762hlm.; -; 23,5cm
- Judul Seri
- -
- No. Panggil
- 346.096 HUT t 1996
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah