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Program Evaluation and Performance Measurement owes much of its development to student in the school of public administration at the university of victoria, British Columbia, Canada. This textbook began as course notes for a graduate seminar in program evaluations and successive groups of student made key contributions by challenging the ideas of the course instructor, demanding relevance to th…
How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation? How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition? How can an organization affect the firm's stock price using the leverage of intellectual assets? Identifying a firm's…
Buku ini memuat berbagai topik baru dan hangat yang menjadi isu aktual dunia bisnis, seperti tanggung jawab sosial dan etika bisnis, struktur organisasi yang efektif, corporate governance dan teori keagenan, outsourcing, inovasi, dan kewirausahaan. Selain itu, berkat aliansi strategis dengan majalah bisnis terkemuka BusinessWeek, setiap bab dilengkapi dengan pembahasan mengenai strategi perusah…
This book has been written for a one-semester or two-quarter introductory course in calculus for students of business or the social sciences who have had one to two years of algebra. Applications in the fields of accounting, economics, finance, and management have been emphasized. Because most students take calculus in the freshman or sophomore year, basic applications have been chosen.
This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of …