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Bibliography pages 669-677 Index pages 679-688
Index pages 731-738
Bibliography pages 279-288
Glossary pages G-1 - G-6 Index pages I-1 - i-7
What do award –winning commercial, nonprofit, and government organizations know about corporate performance management (CPM) that eludes other executive? How do you organizae your leadership and management teams, estabilish structure and governace, bring out the best in your employees, find hidden talent, take on scared cows, and unlock innovation to accelerate and realize breakthrough result…
Introduce your students to exciting "behind-the-scenes" opportunities and challenges in technology today with Schwalbe's Unique Information Technology Project Management, 7E. This one-of-a-kind book demonstrates the principles distinctive to managing information technology (IT) projects that extend well beyond standard project management requirements.
Culture pervades consumption and marketing activity in ways that potentially benefit marketing manager. Marketing management provides a comprehensive account of cultural knowledge and skills useful in strategic marketting management. In making these cultural concepts and framework accesible and in discusing how to use them, this edited textbook goes to beyond the identifications of historical…