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Pada volume ini menyajikan bebrapa artikel terkait dengan manajemen pemasaran. Adapun lima penelitian yang terdapat dalam volume ini. Yaitu: 1) Identifikasi Berbagai Faktor Pemicu Orientasi Kewirausahaan (Studi Pada Para Pengusaha di Empat Kota di Jawa Timur); 2) Analisis Pengaruh Service Quality, Perceived Value, Satisfaction, dan Involvement terhadap Behavioral Intentions Penumpang. Studi Kas…
Pada volume ini menyajikan bebrapa artikel terkait dengan manajemen pemasaran. Adapun tujuh penelitian yang terdapat dalam volume ini. Yaitu: 1)Analisis Pengaruh Brand Identity Design Terhadap Proses Pembentukan Brand Awareness Studi KAsus: Nordhenbasic; 2) Customer Relationship (HUbungan Konsumen) Mempengaruhi Loyalitas Pelanggan IM#, THREE, ESIA, dan FLEXI; 3) Penaksiran Resiko Supply Chain d…
The aim of the research is to identify the service quality of tourist with disabilities in urban tourism area. Research was done in Denpasar Bali using descriptive qualitative with phenomenology research approach. Focus of the research includes SERVQUAL dimension, supporting factors and limitation factors and description of strategy to increase service quality. Data collection as done through o…
THe findings of this syudy found that the managemnet of road data and information in Highways Departement of DKI Jakarta was done in a conventional manner and the scope was bot yet comprehensive to the mandatory activities of data and road information management in accordance with the laws and regulations. Road data and information cannot support the implemntation both for the administrators an…
This research uses qualitative approach. The research informan were DKP3 apparatus of Depok City, Bappeda (Regional Government) apparatus of Depok City, field officer and famer group. Data collection techniques used in depth interviews and documentary studies. Data analysis utilized interactive model. Research results indicate that the development of local resouce-based agricultural development…
Dosen sebagai pekerja profesional, dituntut meningkatkan produktivitasnya melalui empat aspek, yakni melaksanakan kepemimpinan dan pengajaran, melaksanakan penelitian, melaksanakan pengabdian kepada masyarakat dan unsur penunjang kegiatan dosen. pemberdayaan bisa mengandung makna bahwa potensi yang ada dalam setiap dosen bisa digunakan secara maksimal. Penleitian ini dilakukan pada 107 responde…
This study is conducted to determine the factors associated with the willingness to pay land and building taxes in Malang, Indonesia. This research used quantitative approach and data collection technique of questionnaire. The data analysis is performed by using Multiple Linear Regression. The factors related to the willingness to pay taxes that are examined in this study are a sanction, the pe…
This evaluation study is a descriptive study, employing a qualitative research approach. The result of this study shows that the program has not yet optimally administered since there was no certain standard operating produre available and some activities were not done within the arragend schedule.