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Abstract. This research is a research with a Quantitative Method approach. This type of research is included in the type of Explanatory Research. To explain and analyze the influence of Locus of Control, Social Capital on Digital Literacy through Knowledge Acquisition in MSEs. The population in this study is micro and small businesses domiciled in East Java Province. The sample unit of this…
Abstract In business or entrepreneurship, not all companies can achieve significant sales increases even though they have implemented various marketing strategies and utilized appropriate social media. This research aims to identify and explain the influence of entrepreneurial marketing, social media capability on sales performance through resilience as a moderator. The method used in …
ABSTRAK A’isy Salmaa Permatasari, Program Magister Administrasi Bisnis, Fakultas Ilmu Administrasi Universitas Brawijaya, 2020. PENGARUH ENTREPENEURIAL MARKETING DAN SOCIAL MEDIA CAPABILITY TERHADAP SALES PERFORMANCE DENGAN RESILIENCE SEBAGAI VARIABEL MODERATOR (SURVEY PADA OWNER SME SEKTOR FOOD & BEVERAGE DI KOTA MALANG). Ketua Pembimbing: Dr. Drs. Edy Yulanto, MP, Anggota Pembi…
RINGKASAN Riqi Dwi Ambara, Program Pasca Sarjana, Universitas Brawijaya, Malang. Dampak Moderasi penggunaan Media sosial pada Niat Berkunjung Wisatawan dari sudut pandang theory of planned behavior (Studi Kasus pada Pariwisata Budaya Desa Sade Lombok Tengah Nusa Tenggara Barat). Komisi Pembimbing, Ketua: Dr. Zainul Arifin, Ms.; Anggota: M. Kholid Mawardi, S. Sos, M. Si, Ph.D. Penelitian i…
Offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even-handed appreciation of the different perspectives contributing to our knowledge of organizations and challenges readers to broaden their intellectual reach
ABSTRAK Catur Susanto. Program Doktor Ilmu Administrasi Universitas Brawijaya, 2020. Pengaruh Kewirausahaan Sosial Terhadap Pembelajaran Organisasi, Kemitraan, Keunggulan Bersaing dan Kinerja Usaha (Studi Pada Usaha Skala Kecil Pakaian Jadi Berorientasi Industri Kreatif di Provinsi DKI Jakarta). Promotor: Taher Alhabsji, Ko-Promotor: Wilopo dan Yusri Abdillah. UMKM mempunyai peran penting…
ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh social media marketing activities, customer brand engagement, dan brand trust terhadap brand loyalty . Starbucks merupakan brand yang terlahir dengan citra mewah dan segmen pelanggan Starbucks merupakan kaum menengah keatas sehingga masuk dalam kategori masstige brand. Persaingan bisnis yang ketat pada produk masstige brand, mempercepat p…
RINGKASAN Andistyani Riska, 2023, Implementasi Program Layanan Dukungan Psikososial (LDP) Dalam Upaya Mengurangi Beban Psikologis dan Trauma Healing Bagi Anak Korban Covid-19 (Studi Pada UPT Pelayanan Sosial Bina Remaja Blitar). Thesis. Jurusan Magister Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Brawijaya. Dosen Pembimbing : Dr. Bambang Santoso Haryono, MS, Dr. M. Rozikin, M.…
This research uses a quantitative research type, with a non-probability samplingmethod, the technique used is quota sampling. Of the total population of 700 respondents, only 293 respondents were sampled in this study. Furthermore, the results of this study of all the hypotheses made all have a significant positive effect. So this can be a reference for the government to take steps in imple…
Pregnandia Ladina, Program Studi Magister Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Brawijaya Malang, Corporate Social Responsibility pada Kondisi Covid-19 Terhadap Efisiensi Investasi (Studi pada Perusahaan Healthcare yang Terdaftar di BEI pada Tahun 2020 – 2021); Komisi Pembimbing: Prof. Dr. Drs. Muhammad Saifi, M.Si dan Dr. Nur Imamah, S.AB, M.AB, Ph.D. Dunia mengal…