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Quantitative Analysis For Marketing Management
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xviii, 374hlm ;-; 23,5cm
- Judul Seri
- -
- No. Panggil
- 658.802 KIN q 1967
Total Integrated Marketing; Breakign the Bounds of the Functions
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's comp…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 245hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
International Marketing Strategy
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, exa…
- Edisi
- 4
- ISBN/ISSN
- 0-273-65571-X
- Deskripsi Fisik
- xxv, 417hlm.; -; 25,5cm
- Judul Seri
- -
- No. Panggil
- 658.8 BRA i 2008
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market in…
- Edisi
- 1
- ISBN/ISSN
- 07161963650
- Deskripsi Fisik
- xii, 239hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.83 CAR q 2001
Management In Marketing Channels
- Edisi
- -
- ISBN/ISSN
- 0 - 13 - 551482 - 7
- Deskripsi Fisik
- xiv, 504 hlmn; - , 24.5cm
- Judul Seri
- -
- No. Panggil
- 658.84 STE m 1989
- Edisi
- -
- ISBN/ISSN
- 0 - 13 - 551482 - 7
- Deskripsi Fisik
- xiv, 504 hlmn; - , 24.5cm
- Judul Seri
- -
- No. Panggil
- 658.84 STE m 1989
Marketing today's academic library: a bold new approach to communicating with…
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.rnrnMost library marketing intended for undergraduates promotes the collection…
- Edisi
- -
- ISBN/ISSN
- 978-0-8389-0984-3
- Deskripsi Fisik
- xv, 171 hlm.; ilus, 24, 5 cm.
- Judul Seri
- -
- No. Panggil
- 021.7 MAT m 2009
Marketing Library and Information Services: International Perspectives
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, he…
- Edisi
- -
- ISBN/ISSN
- 978-3-598-11753-4
- Deskripsi Fisik
- xv, 219hlm.; 29 cm.
- Judul Seri
- -
- No. Panggil
- 020.068 8 GUP m 2006
Pengaruh Kualitas Layanan dan Relationship Marketing Terhadap Nilai Pelanggan…
Industri perbankan di Indonesia selama dua dekade terakhir mengalami perkembangan yang cukup signifikan.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xviii., 443 hlm., ILUS., 30 cm
- Judul Seri
- -
- No. Panggil
- DIS- 658.812- MOE- p- 2016- k.2
Pengaruh Kualitas Layanan dan Relationship Marketing Terhadap Nilai Pelanggan…
Industri perbankan di Indonesia selama dua dekade terakhir mengalami perkembangan yang cukup signifikan.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xviii., 443 hlm., ILUS., 30 cm
- Judul Seri
- -
- No. Panggil
- DIS- 658.812- MOE- p- 2016- k.1
Pengaruh Kapabilitas dan Perencanaan Terhadap Kinerja Organisasi Melalui Orie…
Penelitian bertujuan untuk menganalisa hubungan antar variabel penelitian yakni kapabilitas, perencanaan, orientasi pasar, orientasi pembelajaran, keunggulan organisasi, dan kinerja organisasi.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xviii., 314 hlm., ILUS., 30 cm
- Judul Seri
- -
- No. Panggil
- DIS- 658.87- PRA- p- 2015- k.2
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah