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Riset Pemasaran: Pendekatan Terapan
Buku ini cocok untuk digunakan pada program pendidikan strata dua dan pada tingkat akhir strata satu dalam bidang pemasaran dan analisis data. Positioning ini dikonfirmasi oleh tanggapan dalam bentuk adopsi terhadap tiga edisi pertama oleh strata-strata tersebut. Namun demikian, buku saya, Dasar-dasar Riset Pemasaran: Penerapan pada Topik-topik Kontemporer, lebih cocok untuk digunakan pada taha…
- Edisi
- 4 ed.
- ISBN/ISSN
- 979-062-084-5
- Deskripsi Fisik
- xxv, 395hlm.; Ilus; 27,6cm
- Judul Seri
- -
- No. Panggil
- 658.83 MAL r 2009
Marketing Management
- Edisi
- 12
- ISBN/ISSN
- 0-13-196853-x
- Deskripsi Fisik
- xxxix, 120hlm.; ILUS; 28,6cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m 2000
- Edisi
- 12
- ISBN/ISSN
- 0-13-196853-x
- Deskripsi Fisik
- xxxix, 120hlm.; ILUS; 28,6cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m 2000
Careers In Marketing
- Edisi
- -
- ISBN/ISSN
- 0-02-334280-3
- Deskripsi Fisik
- iii, 92hlm.; -; 27,7cm
- Judul Seri
- -
- No. Panggil
- 658.800 EVA c 1993
- Edisi
- -
- ISBN/ISSN
- 0-02-334280-3
- Deskripsi Fisik
- iii, 92hlm.; -; 27,7cm
- Judul Seri
- -
- No. Panggil
- 658.800 EVA c 1993
Principles of Global Marketing
- Edisi
- -
- ISBN/ISSN
- 0-13-722299-8
- Deskripsi Fisik
- xxi, 421hlm; -; 26cm
- Judul Seri
- -
- No. Panggil
- 658.848 KEE p 1997
- Edisi
- -
- ISBN/ISSN
- 0-13-722299-8
- Deskripsi Fisik
- xxi, 421hlm; -; 26cm
- Judul Seri
- -
- No. Panggil
- 658.848 KEE p 1997
Total integrated marketing ; breaking the bounds of the function
Marketing has lost its way! in country after country, senior executives have become obssesed with making their companies more customer focused, marked-focused, outward-focused, outward-oriented, or some permutation of those qualities-often to no avail.
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 356hlm; ILUS; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
Total Integrated Marketing; Breakign the Bounds of the Functions
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's comp…
- Edisi
- -
- ISBN/ISSN
- 0-684-84867-8
- Deskripsi Fisik
- xii, 245hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.8 HUL t 2003
International Marketing Strategy
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, exa…
- Edisi
- 4
- ISBN/ISSN
- 0-273-65571-X
- Deskripsi Fisik
- xxv, 417hlm.; -; 25,5cm
- Judul Seri
- -
- No. Panggil
- 658.8 BRA i 2008
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market in…
- Edisi
- 1
- ISBN/ISSN
- 07161963650
- Deskripsi Fisik
- xii, 239hlm.; -; 24cm
- Judul Seri
- -
- No. Panggil
- 658.83 CAR q 2001
Management In Marketing Channels
- Edisi
- -
- ISBN/ISSN
- 0 - 13 - 551482 - 7
- Deskripsi Fisik
- xiv, 504 hlmn; - , 24.5cm
- Judul Seri
- -
- No. Panggil
- 658.84 STE m 1989
- Edisi
- -
- ISBN/ISSN
- 0 - 13 - 551482 - 7
- Deskripsi Fisik
- xiv, 504 hlmn; - , 24.5cm
- Judul Seri
- -
- No. Panggil
- 658.84 STE m 1989
Marketing today's academic library: a bold new approach to communicating with…
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.rnrnMost library marketing intended for undergraduates promotes the collection…
- Edisi
- -
- ISBN/ISSN
- 978-0-8389-0984-3
- Deskripsi Fisik
- xv, 171 hlm.; ilus, 24, 5 cm.
- Judul Seri
- -
- No. Panggil
- 021.7 MAT m 2009
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah