Texts

The Role Of City Branding In Influencing Tourism Market

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Abstract

The purpose of this literature review is to evaluate the impact of city branding on various factors such as city image, city
brand personality, and tourists' decisions to visit the city. Our research also seeks to investigate the impact of city
branding on tourism marketing. This research was gathered from a variety of books as well as multiple reputable
indexed journals. According to this literature, researchers have discovered that city branding plays a significant role in
shaping the image of a city, its brand personality, and the decisions of visitors, aligning with the expectations of the
region. This literature review summarizes how implementing the city branding concept can have various impacts on
tourism providers by creating opportunities to attract tourists to a destination and providing added value to the
destination.

Keywords: City branding, City Image, City Brand Personality, Decision to Visit, Marketing Tourism

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Ketersediaan

20242180

P 338 MAL r 2024 K1

Fadel Muhammad Resource Center (Ilmu Sosial)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

P 338 MAL r 2024 K1

Penerbit

Malang : Program Magister Ilmu Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang., 2024

Deskripsi Fisik

-, 19 Halaman ; Ilus : 29,5 Cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

338

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

City Branding
city image
decision to visit
City brand personality
Jurnal / Journal
Marketing Tourism

Info Detail Spesifik

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Pernyataan Tanggungjawab

Moh. Ibram Malik

Versi lain/terkait

Lampiran Berkas

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