THE IMPACT OF MODERATION OF SOCIAL MEDIA USE ON TOURISTS' VISIT INTENTIONS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR

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THE IMPACT OF MODERATION OF SOCIAL MEDIA USE ON TOURISTS' VISIT INTENTIONS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR

Ambara, Riqi Dwi - Nama Orang;

Abstract

This research analyzes the TPB cultural tourism model to understand key factors for tourists. The scope includes
analysis of the influence of social media use on TPB model cultural tourism. A review of previous research shows that
the TPB model has had a positive impact and has been used as a useful tool for investigating tourist behavior.
Therefore, this research aims to analyze how attitudes, perceived behavioral control, and subjective norms from the
TPB model influence tourist behavior towards cultural tourism in Sade Cultural Village, Central Lombok, West Nusa
Tenggara, from the perspective of the Theory of Planned Behavior. A total of 166 tourist respondents were sampled.
This research uses quantitative methods. The results of this research show that the Theory of Planned Behavior model
(attitude, subjective norms, behavioral control) has a direct influence on visiting intentions. Intensity of social media use
has a moderate influence on subjective norms and the relationship between visiting intentions. Intensity of social media
use has a moderate influence on behavioral control and the relationship between visiting intentions.
Keywords: , : Social media, Intention to visit, TPB; Attitude; Subjective norms; Behavior Control

Ketersediaan

20242178 P 352 AMB i 2024 K1 Fadel Muhammad Resource Center (Ilmu Sosial) Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri: -
No. Panggil: P 352 AMB i 2024 K1
Penerbit: Malang : Program Magister Ilmu Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang., 2024
Deskripsi Fisik: -, 14 Halaman ; Ilus : 29,5 Cm
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 352
Tipe Isi: text
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: attitude
TPB
Jurnal / Journal
Subjective norms
Intention to visit
Behavior Control
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Riqi Dwi Ambara

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