Texts

Marketing

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This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events.

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Ketersediaan

20172477

658.8 KEE m 1995 k.1

Fadel Muhammad Resource Center (Filsafat dan Psikologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.8 KEE m 1995

Penerbit

New Jersey : Prentice Hall., 1995

Deskripsi Fisik

xxviii, 743 hlm.: ILUS; 27 cm.

Bahasa

ISBN/ISSN

0-13-016387-2

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2nd ed.

Subjek

Marketing
Management
Pemasaran
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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