Gaya APA

Kim, W, C., Mauborgne, R. (2005). Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant (-). Boston, Massachusetts: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant". - Boston, Massachusetts: Harvard Business School Press, 2005. Texts.