SOCIAL MARKETING TO PROTECT THE EVIRONMENT | FADEL MUHAMMAD RESOURCE CENTER

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SOCIAL MARKETING TO PROTECT THE EVIRONMENT

McKenzie-Mohr, Doug - Nama Orang; Lee, Nancy R. - Nama Orang; Schultz, P. Wesley - Nama Orang; Kotler, Philip - Nama Orang;

Social marketing has been around--at least in concept--for 40 years now, since twi yougn marketing professors named Philip Kotler and Gerald Zaltman first proposed it in 1971. Regrettably, four decades later, it remains a poorly understood and highly underutilized method for helping people embrace behaviors that are in their and society best interests', including behaviors that can move us toward more sustainable lifestyles. I have high hopes that Social Marketing to Protect the Environment will prove pivotal in advancing a more widespread applications of social marketing, at least with regard to influencing more sustainable lifestyles.

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Fadel Muhammad Resource Center (Teknologi) 658.802 MCK s 2012 k.1

20162874

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Informasi Detail

Judul Seri: -
No. Panggil: 658.802 MCK s 2012
Penerbit: Los Angeles : SAGE Publications, Inc.., 2012
Deskripsi Fisik: xiv, 237 hlm. Ilus. ; 26 cm.
Bahasa
ISBN/ISSN: -
Klasifikasi: 658.802
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Green Marketing
Social Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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