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STRATEGIC MANAGEMENT : Competitiveness and Globalization

With each new edition, we are challenged and invigorated by the goal of maintaining the standard that we established for presenting strategic management knowledge in a readable style. To prepare for each new edition, we carefully study the most recent academic research to ensure that the strategic management content we present to you is highly current and relevant. In addition, we continuously read articles appearing in many different and widely read business publications, given their increasing use as channles of information distribution. We also study postings through social media (such as blogs), given their increasing use as channels of informa=tion distribution. By studying a wide array of sources, we are able to identify valuable examples of how companies are using (or not using) the strategic management process. Though many of the hundreds companies we discuss in the book will be quite familiar, some will likely be new to you.

Ketersediaan
201626669658.401.2 HIT s 2015Fadel Muhammad Resource Center (Teknologi)Tersedia namun tidak untuk dipinjamkan - Missing
Informasi Detail
Judul Seri
-
No. Panggil
658.401.2 HIT s 2015
Penerbit
United States of America : Cengage Learning.,
Deskripsi Fisik
xxiv, 404 hlm. : ILUS. ;26 cm.
Bahasa
ISBN/ISSN
978-1-285-42517-7
Klasifikasi
658.401
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
11e
Subjek
Strategic Management
Managaement
Corporate Planning
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
Lampiran Berkas
Tidak Ada Data
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