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The Brandpromise: How Costco, Ketel One, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!
A promis is a commitment or pledge made to assure the recipient that he or she can trust that certain expectations will be fulfilled. It goes beyond a simple statement of intent to a higher ethical level that puts at risk the grantor's honor and integrity if the commitment goes unfulfilled.
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