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Measuring Marketing 103 Key Metrics Every Marketer Needs

The measurement of marketing has become one of the most important business needs today as companies face increasing pressures to demonstrate financial returns across the organization form shareholders, investors, senior managers and boards of directors.

Ketersediaan
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Fadel Muhammad Resource Center (Teknologi) 658.8 DAV m 2007 k.1
20172823
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Informasi Detail
Judul Seri
-
No. Panggil
658.8 DAV m 2007
Penerbit
Singapore : John Wiley & Sons LTD.,
Deskripsi Fisik
xvii, 408hlm.; -; 26cm
Bahasa
ISBN/ISSN
978-0-470-82132-9
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Marketing Planning
Perencanaan Pemasaran
Marketing-Evaluation
Evaluasi-Pemasaran
Marketing Research
Penelitian Pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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