Texts

International Marketing Strategy

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This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples.

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Ketersediaan

20161697

658.8 BRA i 2008

Fadel Muhammad Resource Center (Ilmu Terapan dan Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

-

No. Panggil

658.8 BRA i 2008

Penerbit

London : Pearson Education., 2002

Deskripsi Fisik

xxv, 417hlm.; -; 25,5cm

Bahasa

ISBN/ISSN

0-273-65571-X

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

Export Marketing - Management
Manajemen - Pemasaran Ekspor

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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