Texts

Qualitative Marketing Research

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

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Ketersediaan

20161637

658.83 CAR q 2001

Fadel Muhammad Resource Center (Teknologi)

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.83 CAR q 2001

Penerbit

London : Sage Publications., 2001

Deskripsi Fisik

xii, 239hlm.; -; 24cm

Bahasa

ISBN/ISSN

07161963650

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Marketing
Pemasaran
Qualitative Research
Penelitian Kualitatif

Info Detail Spesifik

1

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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